ROCCA opens its flagship store in Cheongdam, Seoul, on September 18. Nine high-end independent watchmakers, most of them rarely seen in Korea, gather under one roof. The location is 437 Apgujeong-ro, Gangnam-gu, first floor. Each brand reads time in its own way, so this becomes a space to move past the obvious picks and find the watch that fits you.
Independent watchmakers produce in small batches, embedding their own philosophy and craft rather than churning out volume. Each brand's personality is distinct, so even though the object is still a watch, the sensation shifts completely from one to the next. ROCCA Cheongdam's rarity lies in letting you compare and choose among nine such brands in a single visit. Choosing a watch stops being mere shopping and turns into an act of discovering taste.
Gosu and Nayeon visited to mark the opening. Their Cheongdam afternoon and ROCCA's first moments are captured on video. If you've ever been curious about watches, this is a solid chance to see the independent-watchmaker world with your own eyes. Comparing how each brand approaches time is half the fun.
The Cheongdam address matters, too. As Korea's high-end watch market grows, it makes sense for a flagship carrying independent brands to land here. ROCCA has handled watches since 1794. This flagship uses that experience to offer Korean collectors a new set of choices. When you pick a watch, do you look at the brand name first, or the way it reads time?
Independent watchmakers produce in small batches, embedding their own philosophy and craft rather than churning out volume. Each brand's personality is distinct, so even though the object is still a watch, the sensation shifts completely from one to the next. ROCCA Cheongdam's rarity lies in letting you compare and choose among nine such brands in a single visit. Choosing a watch stops being mere shopping and turns into an act of discovering taste.
Gosu and Nayeon visited to mark the opening. Their Cheongdam afternoon and ROCCA's first moments are captured on video. If you've ever been curious about watches, this is a solid chance to see the independent-watchmaker world with your own eyes. Comparing how each brand approaches time is half the fun.
The Cheongdam address matters, too. As Korea's high-end watch market grows, it makes sense for a flagship carrying independent brands to land here. ROCCA has handled watches since 1794. This flagship uses that experience to offer Korean collectors a new set of choices. When you pick a watch, do you look at the brand name first, or the way it reads time?
FAQ
When does the ROKA Cheongdam flagship open?
The ROKA Cheongdam flagship opens on September 18, 2025. Located on the first floor of 437 Apgujeong-ro, Gangnam-gu, Seoul, it brings together nine rare high-end independent watchmakers under one roof.
Which brands are featured at the ROKA Cheongdam flagship?
Nine high-end independent watchmakers are featured at the ROKA Cheongdam flagship. Each produces limited quantities with distinct philosophies and techniques, offering unique interpretations of time. Brands previously hard to find in Korea can now be compared and chosen in one space.
Who visited the ROKA Cheongdam opening?
Ko Soo and Nayeon visited to celebrate the opening. Their Cheongdam outing and ROKA's debut moment are available to watch on video.
