
Rapper Lee Young-ji has been named a global ambassador for the luxury brand Coach. Coach shared that it expects her to perfectly embody the brand message 'Courage to be Real' along with Coach's luxury style. As Coach's global ambassador, Lee Young-ji will begin her activities in earnest through Coach's 2023 fall campaign, #WearYourShine.

FAQ
What is Lee Young-ji's first campaign as Coach Global Ambassador?
Lee Young-ji launches her official activities with Coach's Fall 2023 #WearYourShine campaign as the brand's newest global ambassador.
Why did Coach select Lee Young-ji as Global Ambassador?
Coach stated they expect Lee Young-ji to perfectly embody the brand's message of 'courage to be your true self' alongside Coach's luxury style.