Hip-hop and football are closer than you think. The collaboration between PUMA, Manchester City, and POV artists Kid Milli and Jeffrey White of Okashii Crew proves it with their special track 'NYTC (Not Your Typical City)'. The song's debut live stage took place in Seongsu. Artists dressed in black and gold Man City jerseys blended football culture and street sensibility seamlessly on stage.
PUMA has long been breaking down the barriers between sports and music. This collaboration is a natural extension of that vision. Seongsu provided the perfect backdrop for this cultural convergence. The energy of the live premiere is captured on video. How close are hip-hop and football in your world?
PUMA has long been breaking down the barriers between sports and music. This collaboration is a natural extension of that vision. Seongsu provided the perfect backdrop for this cultural convergence. The energy of the live premiere is captured on video. How close are hip-hop and football in your world?
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