Hip-hop and football are closer than you think. The collaboration between PUMA, Manchester City, and POV artists Kid Milli and Jeffrey White of Okashii Crew proves it with their special track 'NYTC (Not Your Typical City)'. The song's debut live stage took place in Seongsu. Artists dressed in black and gold Man City jerseys blended football culture and street sensibility seamlessly on stage.
PUMA has long been breaking down the barriers between sports and music. This collaboration is a natural extension of that vision. Seongsu provided the perfect backdrop for this cultural convergence. The energy of the live premiere is captured on video. How close are hip-hop and football in your world?
PUMA has long been breaking down the barriers between sports and music. This collaboration is a natural extension of that vision. Seongsu provided the perfect backdrop for this cultural convergence. The energy of the live premiere is captured on video. How close are hip-hop and football in your world?
FAQ
NYTC는 어떤 아티스트들이 참여한 곡인가요?
NYTC features POV-signed rapper Kid Milli and Okashii Crew's Jeffrey White. Born from a collaboration between PUMA and Manchester City, the track merges hip-hop and football culture into a unique crossover anthem.
푸마와 맨체스터 시티의 NYTC 라이브 무대는 어디서 열렸나요?
NYTC's live debut took place in Seongsu, Seoul. The artists performed in Manchester City jerseys, delivering a performance that seamlessly fused sports energy with musical swagger, embodying the campaign's cultural crossover spirit.
NYTC는 무슨 뜻인가요?
NYTC stands for 'Not Your Typical City.' The track represents a collaboration between PUMA, Manchester City, and POV artists, exploring a fresh intersection of hip-hop and football culture beyond conventional boundaries.
