The exhibition space is structured as a walkthrough of the making process itself. From the original model to the collaboration version, deconstructed patterns and step-by-step samples unfold three-dimensionally, allowing visitors to witness the evolution of design firsthand. Extending into the 2026 Spring/Summer collection, this collaboration clearly demonstrates JiyongKim's signature approach of translating temporality and materiality into design language.
At the intersection of sports heritage and contemporary fashion, this project proves that 'archive' can function not merely as preservation of the past but as a creative source for the present. Witness the moment when time's stains become the hottest design.
FAQ
How was the PUMA×JIYONG KIM V-S1 collaboration conducted?
This collaboration proceeded as reinterpretation rather than simple reproduction. Traces of time like old fabric stains, fading, and wear are placed as design elements on special materials and layered structures, with the production process from initial model to collaboration version spatially unfolded in exhibition space.
What connection does JIYONG KIM ATELIER's V-S1 reinterpretation have with the 2026 collection?
This PUMA V-S1 collaboration extends into the 2026 Spring/Summer collection, consistently demonstrating JIYONG KIM's signature approach of converting temporality and materiality into design language. The design philosophy of utilizing archives as current creative sources applies throughout the collection.
What was the PUMA V-S1 originally?
The V-S1 is a classic model from PUMA's football boot archives, treated through reinterpretation rather than reproduction in this collaboration with JIYONG KIM. It was reconstructed with contemporary materials and structure while repositioning temporal traces of the original as design elements.
