PUMA's football archive has found new life through JiyongKim's atelier. At the heart of this collaboration lies the V-S1, approached not as a simple retro release but as a thorough reinterpretation. Traces of time discovered in aged fabrics—stains, fading, wear—are positioned not as flaws but as core design elements, settled like sculptural objects atop special materials and layered structures.
The exhibition space is structured as a walkthrough of the making process itself. From the original model to the collaboration version, deconstructed patterns and step-by-step samples unfold three-dimensionally, allowing visitors to witness the evolution of design firsthand. Extending into the 2026 Spring/Summer collection, this collaboration clearly demonstrates JiyongKim's signature approach of translating temporality and materiality into design language.
At the intersection of sports heritage and contemporary fashion, this project proves that 'archive' can function not merely as preservation of the past but as a creative source for the present. Witness the moment when time's stains become the hottest design.
The exhibition space is structured as a walkthrough of the making process itself. From the original model to the collaboration version, deconstructed patterns and step-by-step samples unfold three-dimensionally, allowing visitors to witness the evolution of design firsthand. Extending into the 2026 Spring/Summer collection, this collaboration clearly demonstrates JiyongKim's signature approach of translating temporality and materiality into design language.
At the intersection of sports heritage and contemporary fashion, this project proves that 'archive' can function not merely as preservation of the past but as a creative source for the present. Witness the moment when time's stains become the hottest design.
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