Miuccia Prada and Raf Simons unveiled the Prada 2026 F/W menswear collection in Milan, centered on the concept of 'pentimento'—a painting term describing how earlier brushstrokes emerge through the surface over time. Rather than presenting finished garments, the collection deliberately exposes traces of wear, offering clothes in a state of process rather than completion.
Loose shirt cuffs, stained finishes, collars revealing underlayers—coats and trenches appear unearthed and crumpled, while rainwear and leather carry visible signs of use. In place of impeccably pressed surfaces, Prada chose reality. The brand does not hide the fact that even luxury is destined to wear and decay, reframing damage and deterioration as aesthetic.
In an era saturated with sustainability rhetoric, this stance reads as refreshingly honest. Stripping back hollow claims, Prada speaks of responsibility through making and creativity that endures. The collection proposes a new kind of honesty in fashion—one where past and present coexist in a single silhouette, and what looks worn becomes the most radical form of newness.
Loose shirt cuffs, stained finishes, collars revealing underlayers—coats and trenches appear unearthed and crumpled, while rainwear and leather carry visible signs of use. In place of impeccably pressed surfaces, Prada chose reality. The brand does not hide the fact that even luxury is destined to wear and decay, reframing damage and deterioration as aesthetic.
In an era saturated with sustainability rhetoric, this stance reads as refreshingly honest. Stripping back hollow claims, Prada speaks of responsibility through making and creativity that endures. The collection proposes a new kind of honesty in fashion—one where past and present coexist in a single silhouette, and what looks worn becomes the most radical form of newness.
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