Palantir, the American AI and data analytics company, has opened its second Seoul pop-up in Hannam-dong. The event runs from October 22 to 23 at Collabo House Hannam. Last year's inaugural pop-up in Seongsu drew around 5,000 visitors and generated significant buzz. This year's theme is Sovereign AI. It embodies Palantir's belief that companies should adopt AI on their own terms while keeping full control over their data, operations, and expertise.
Visitors can be the first to see the 2026 FW season collection. The pieces translate Palantir's technical philosophy into wearable form. The back of one T-shirt features a complex diagram titled Design Loop. A geometric structure sits at the center, surrounded by six pink circles and dense text that evoke data flow and networked systems.
The pop-up runs for two days, from 10 AM to 8 PM. The choice of Hannam-dong is also notable. Given that last year's Seongsu pop-up attracted 5,000 visitors, this year's edition is expected to draw similar attention. Tech companies communicating their philosophy through fashion collections is becoming increasingly common.
How do you think about AI sovereignty?
Visitors can be the first to see the 2026 FW season collection. The pieces translate Palantir's technical philosophy into wearable form. The back of one T-shirt features a complex diagram titled Design Loop. A geometric structure sits at the center, surrounded by six pink circles and dense text that evoke data flow and networked systems.
The pop-up runs for two days, from 10 AM to 8 PM. The choice of Hannam-dong is also notable. Given that last year's Seongsu pop-up attracted 5,000 visitors, this year's edition is expected to draw similar attention. Tech companies communicating their philosophy through fashion collections is becoming increasingly common.
How do you think about AI sovereignty?
FAQ
When is the Palantir Hannam pop-up taking place?
The Palantir Hannam pop-up runs for two days, October 22–23, 2026. Open from 10 a.m. to 8 p.m., it's located at Collabo House Hannam on Itaewon-ro 49-gil, Yongsan-gu, Seoul.
What is Sovereign AI?
Sovereign AI refers to AI sovereignty—Palantir's philosophy that companies should adopt AI on their own terms while maintaining control over their data, operations, and expertise. It's the central theme of this Hannam pop-up.
What can I see at the Palantir pop-up?
The pop-up offers an exclusive first look at the 2026 FW collection. Pieces like T-shirts featuring the Design Loop diagram on the back visually interpret Palantir's technological philosophy through fashion.
