UMBRO has unveiled its 2026 winter heavy down campaign, 'THE WISH OF WINTER,' featuring NCT WISH. The cinematic shoot, set against a pristine snow-covered landscape, captures the members' playful energy alongside cozy, voluminous down jackets. The campaign's message centers on the warmest wish in the coldest season. NCT WISH's signature dynamism breathes fresh life into winter outerwear.
The collection comprises four distinct lineups. The X-Ray Muscovy Duck Down Jacket reveals subtly visible filling, the Blanket Hooded Muscovy Duck Down delivers blanket-like warmth, the bestselling Flight Short Muscovy Duck Down offers a compact silhouette, and the Aerium Hooded Goose Heavy Down rounds out the range. Each piece embodies UMBRO's philosophy of marrying function and style. Throughout the slides, NCT WISH moves freely across the snowfield in different down jacket styles.
The snowy backdrop is central to the campaign's visual language. Blue-tinted skies and white snow contrast with the members wrapped in warm layers. The cinematic framing lends the stills a film-like quality, as if each image were a freeze-frame. Winter's chill and warmth coexist within a single frame.
NCT WISH's winter styling is available now at UMBRO stores nationwide and through the brand's official online store. Full campaign visuals can be seen in the slides. What's the warmest wish you'd make this winter?
The collection comprises four distinct lineups. The X-Ray Muscovy Duck Down Jacket reveals subtly visible filling, the Blanket Hooded Muscovy Duck Down delivers blanket-like warmth, the bestselling Flight Short Muscovy Duck Down offers a compact silhouette, and the Aerium Hooded Goose Heavy Down rounds out the range. Each piece embodies UMBRO's philosophy of marrying function and style. Throughout the slides, NCT WISH moves freely across the snowfield in different down jacket styles.
The snowy backdrop is central to the campaign's visual language. Blue-tinted skies and white snow contrast with the members wrapped in warm layers. The cinematic framing lends the stills a film-like quality, as if each image were a freeze-frame. Winter's chill and warmth coexist within a single frame.
NCT WISH's winter styling is available now at UMBRO stores nationwide and through the brand's official online store. Full campaign visuals can be seen in the slides. What's the warmest wish you'd make this winter?
FAQ
What is the Umbro 2026 Winter Campaign featuring NCT WISH?
It is the 2026 Winter Heavy Down campaign titled 'THE WISH OF WINTER.' NCT WISH members appear in a cinematic shoot set against a snowy landscape, conveying the message of the warmest wish in the coldest season.
What products are included in this Umbro winter collection?
The lineup consists of four pieces: X-Ray Muscovy Duck Down, Blanket Hooded Muscovy Duck Down, Flight Short Muscovy Duck Down, and Airium Hooded Goose Heavy Down. Each product emphasizes both function and style.
Where can I buy the Umbro winter styles worn by NCT WISH?
They are available at the official Umbro online store and offline stores nationwide. The full campaign visuals can be viewed on the official Instagram carousel.
