MUSINSA STANDARD has appointed Kim Jiyong, founder of JiyongKim, as its new Creative Director. Known for his distinctive sun-bleaching technique that has drawn attention across Korean and international fashion circles, Kim will oversee MUSINSA STANDARD MEN's seasonal collections, campaigns, visual content, and the brand's overall creative strategy. It marks the convergence of Korean fashion's basic sensibility and experimental aesthetics.
Kim's signature lies in his sun-bleaching technique. This method uses the sun's power to imprint patterns onto fabric, achieving striking visual effects without chemical dyes. Nature and time intervene directly on the textile, so to speak. That originality now merges with MUSINSA STANDARD's basic line.
MUSINSA STANDARD has long pursued a sensibility that is both refined and practical. With Kim's avant-garde aesthetic now woven in, the brand promises a more diverse and elevated style. The boundary between basic and experimental, everyday and art, is set to blur.
Kim has already established his presence domestically and abroad through his own brand, JiyongKim. This appointment expands his creative reach further. The process of translating one designer's individuality into the language of a mass brand becomes a point of curiosity.
What will MUSINSA STANDARD's next collection look like? Whether basics will be redefined or an entirely new direction will emerge remains to be seen.
Kim's signature lies in his sun-bleaching technique. This method uses the sun's power to imprint patterns onto fabric, achieving striking visual effects without chemical dyes. Nature and time intervene directly on the textile, so to speak. That originality now merges with MUSINSA STANDARD's basic line.
MUSINSA STANDARD has long pursued a sensibility that is both refined and practical. With Kim's avant-garde aesthetic now woven in, the brand promises a more diverse and elevated style. The boundary between basic and experimental, everyday and art, is set to blur.
Kim has already established his presence domestically and abroad through his own brand, JiyongKim. This appointment expands his creative reach further. The process of translating one designer's individuality into the language of a mass brand becomes a point of curiosity.
What will MUSINSA STANDARD's next collection look like? Whether basics will be redefined or an entirely new direction will emerge remains to be seen.
FAQ
What role does Kim Jiyong hold at Musinsa Standard?
Kim Jiyong has been appointed as the new Creative Director of Musinsa Standard, overseeing the brand's entire creative strategy including seasonal collections for Musinsa Standard Mens, campaigns, and visual content.
What is designer Kim Jiyong's signature technique?
Kim Jiyong's signature is the sun-bleach technique. This method uses the power of the sun to imprint patterns on fabric, creating striking visual effects without chemical dyes, and has garnered significant attention in both domestic and international fashion circles.
What changes are expected from Kim Jiyong joining Musinsa Standard?
Musinsa Standard's basic yet sophisticated sensibility will be infused with Kim Jiyong's avant-garde aesthetic, promising a more diverse and elevated style. Expect new collections that blur the boundaries between basics and experimentation, everyday wear and art.
