TWICE's MOMO reunited with Onitsuka Tiger for the brand's Spring/Summer 2027 collection in Milan. It marks a new chapter in the partnership she's built as brand ambassador. MOMO has interpreted Onitsuka Tiger in multiple ways, moving between campaigns and runway stages. This time in Milan, she brought together sporty silhouettes and urban sensibility. A check shirt and black pants paired with Onitsuka Tiger's signature sneakers stand out in the look.
Shot against the backdrop of Milan at night, the images carry a calm yet tense atmosphere. MOMO moved in and out of a car, her expressions natural and unguarded. Onitsuka Tiger's Spring/Summer 2027 collection focuses on reimagining retro sportswear. Classic lines meet modern color combinations. MOMO translated that combination into her own tone.
MOMO's collaboration with Onitsuka Tiger gained momentum in 2026. She appeared in the brand's global campaigns multiple times. She also stepped onto the runway, showing her range as a model. This Milan shoot sits on that same continuum. The time the brand and ambassador have built together shows in a single frame.
Milan is a crucial stage for sports brands, given its status as a Fashion Week city. Onitsuka Tiger has used this platform to solidify its presence in the European market. MOMO's involvement adds symbolic weight, bridging Asia and Europe. The streets of Milan at night served as the perfect backdrop. Which moment between MOMO and Onitsuka Tiger stays with you most?
Shot against the backdrop of Milan at night, the images carry a calm yet tense atmosphere. MOMO moved in and out of a car, her expressions natural and unguarded. Onitsuka Tiger's Spring/Summer 2027 collection focuses on reimagining retro sportswear. Classic lines meet modern color combinations. MOMO translated that combination into her own tone.
MOMO's collaboration with Onitsuka Tiger gained momentum in 2026. She appeared in the brand's global campaigns multiple times. She also stepped onto the runway, showing her range as a model. This Milan shoot sits on that same continuum. The time the brand and ambassador have built together shows in a single frame.
Milan is a crucial stage for sports brands, given its status as a Fashion Week city. Onitsuka Tiger has used this platform to solidify its presence in the European market. MOMO's involvement adds symbolic weight, bridging Asia and Europe. The streets of Milan at night served as the perfect backdrop. Which moment between MOMO and Onitsuka Tiger stays with you most?
FAQ
When was Momo's Milan shoot with Onitsuka Tiger released?
TWICE member Momo's Milan shoot for Onitsuka Tiger was recently unveiled alongside the brand's Spring/Summer 2027 collection. Shot against the backdrop of Milan by night, it marks a new chapter in her partnership as brand ambassador.
When did Momo start working as an Onitsuka Tiger ambassador?
Momo's collaboration with Onitsuka Tiger took off in 2026. She has appeared in multiple global campaigns for the brand and walked the runway, showcasing her versatility as a model.
What defines the Onitsuka Tiger Spring/Summer 2027 collection?
The Onitsuka Tiger Spring/Summer 2027 collection focuses on reinterpreting retro sportswear. It features classic silhouettes paired with contemporary color palettes, which Momo expresses in her own distinctive style.
