Longchamp has opened its 'La Plage Longchamp' pop-up store against the backdrop of Busan's ocean. Inspired by Parisian spirit and seaside sunsets, the pop-up captures both summer freedom and French chic. PAP Magazine captured special moments with Longchamp's ambassadors at the venue.
Top-tier celebrities including Kim Sejeong, Hyeri, Chae Soobin, fromis_9's Lee Chaeyoung and Baek Jiheon, and Seo In-guk gathered together. Each styled Longchamp's signature pieces in their own way, proving the power of an effortlessly cool celebrity lineup. Against Busan's landscape where ocean meets sunset, Longchamp's summer collection shone with even greater vitality.
Through this pop-up, Longchamp showcased both its heritage and modern sensibility, further solidifying its position in the Korean market. It was a moment when the Parisian maison's spirit, born in Paris, gained new life on Busan's beaches.
Top-tier celebrities including Kim Sejeong, Hyeri, Chae Soobin, fromis_9's Lee Chaeyoung and Baek Jiheon, and Seo In-guk gathered together. Each styled Longchamp's signature pieces in their own way, proving the power of an effortlessly cool celebrity lineup. Against Busan's landscape where ocean meets sunset, Longchamp's summer collection shone with even greater vitality.
Through this pop-up, Longchamp showcased both its heritage and modern sensibility, further solidifying its position in the Korean market. It was a moment when the Parisian maison's spirit, born in Paris, gained new life on Busan's beaches.
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