Longchamp has opened its 'La Plage Longchamp' pop-up store against the backdrop of Busan's ocean. Inspired by Parisian spirit and seaside sunsets, the pop-up captures both summer freedom and French chic. PAP Magazine captured special moments with Longchamp's ambassadors at the venue.
Top-tier celebrities including Kim Sejeong, Hyeri, Chae Soobin, fromis_9's Lee Chaeyoung and Baek Jiheon, and Seo In-guk gathered together. Each styled Longchamp's signature pieces in their own way, proving the power of an effortlessly cool celebrity lineup. Against Busan's landscape where ocean meets sunset, Longchamp's summer collection shone with even greater vitality.
Through this pop-up, Longchamp showcased both its heritage and modern sensibility, further solidifying its position in the Korean market. It was a moment when the Parisian maison's spirit, born in Paris, gained new life on Busan's beaches.
Top-tier celebrities including Kim Sejeong, Hyeri, Chae Soobin, fromis_9's Lee Chaeyoung and Baek Jiheon, and Seo In-guk gathered together. Each styled Longchamp's signature pieces in their own way, proving the power of an effortlessly cool celebrity lineup. Against Busan's landscape where ocean meets sunset, Longchamp's summer collection shone with even greater vitality.
Through this pop-up, Longchamp showcased both its heritage and modern sensibility, further solidifying its position in the Korean market. It was a moment when the Parisian maison's spirit, born in Paris, gained new life on Busan's beaches.
FAQ
Where was the Longchamp La Plage Longchamp pop-up store held?
Longchamp's 'La Plage Longchamp' pop-up store was held against Busan's ocean backdrop. Inspired by Parisian spirit and beachside sunset, this pop-up captured summer freedom and French chic, with top celebrities including Kim Se-jeong, Hyeri, and Chae Soo-bin in attendance.
Which celebrities attended the Longchamp pop-up store?
Ambassador Kim Se-jeong, Hyeri, Chae Soo-bin, fromis_9's Lee Chae-young and Baek Ji-heon, and actor Seo In-guk attended Longchamp's Busan pop-up store. They showcased the brand's summer collection through Longchamp's signature items styled their own way.
What is the concept of La Plage Longchamp?
La Plage Longchamp is a summer-concept pop-up inspired by Parisian spirit and sunset over the sea. 'Plage' means 'beach' in French, expressing Longchamp's heritage and modern sensibility within Busan's beachside landscape.
