The 180th anniversary campaign was photographed by Talia Chetrit and features a diverse, multi-generational cast including actors Julia Garner, Salma Abu-Deif, aespa's Giselle, Hong Kong action star Kara Wai, Sissy Spacek, and artist Kara Walker. The campaign reinterprets LOEWE's legacy in a contemporary manner through art, imagination, and the brand's signature playful sensibility.
A highlight of the collection is the reimagined "Amazona 180," LOEWE's iconic bag first introduced in 1975. The bag has been updated with a softer silhouette that reflects a renewed sense of modernity while remaining true to the brand's 180-year heritage. Through this campaign, LOEWE reaffirms its identity as a brand where past and present, tradition and innovation, coexist harmoniously.
FAQ
Who participated in LOEWE's 180th anniversary campaign?
LOEWE's 180th anniversary campaign features Julia Garner, Salma Aboudeif, aespa's Giselle, Cara Waye, Sissy Spacek, and Kara Walker. Photographed by Talia Chetrit, it captures diverse faces across generations, offering a contemporary reinterpretation of the brand's heritage.
What is the LOEWE Amazona 180 bag?
The Amazona 180 is LOEWE's iconic bag first launched in 1975, newly reinterpreted for the 180th anniversary. Updated with a soft silhouette and modern sensibility, it's a signature item symbolizing LOEWE's 180-year leather heritage.
When was LOEWE founded?
LOEWE was founded in 1846 as a small leather workshop in Madrid, Spain, and celebrates its 180th anniversary in 2026. With nearly two centuries of history, LOEWE has grown into a global creative house with craftsmanship and leather heritage as core values.
