Swiss watch brand MIDO successfully held the launch event for its new timepiece, the Ocean Star 200. The event, attended by MIDO's Asia Ambassador Lee Jong-suk, was held in conjunction with the brand's new campaign 'TREASURE YOUR TIME,' making it a particularly meaningful occasion.
Lee Jong-suk appeared at the venue in a classic styling, pairing a navy jacket with a light blue shirt. He instantly captured attention with his signature relaxed smile and refined presence, while also showing his warm side through natural fan interactions. His effortless charm perfectly embodied the sophisticated spirit of the MIDO brand.
Founded in Switzerland in 1918, MIDO is a watchmaker renowned for its architecture-inspired designs and adherence to Swiss watchmaking traditions. The newly launched Ocean Star 200 is a diver's watch line featuring 200-meter water resistance, embodying MIDO's philosophy of pursuing both practicality and aesthetics. The collection represents the brand's commitment to creating timepieces that can be treasured for generations.
Lee Jong-suk has served as MIDO's Asia Ambassador since 2024, promoting the brand's values across the region. His intellectual yet refined image aligns perfectly with MIDO's message of 'treasuring time,' contributing to the brand's expanding influence in the Asian market. His partnership with MIDO continues to strengthen the connection between Swiss watchmaking heritage and contemporary Asian style.
Lee Jong-suk appeared at the venue in a classic styling, pairing a navy jacket with a light blue shirt. He instantly captured attention with his signature relaxed smile and refined presence, while also showing his warm side through natural fan interactions. His effortless charm perfectly embodied the sophisticated spirit of the MIDO brand.
Founded in Switzerland in 1918, MIDO is a watchmaker renowned for its architecture-inspired designs and adherence to Swiss watchmaking traditions. The newly launched Ocean Star 200 is a diver's watch line featuring 200-meter water resistance, embodying MIDO's philosophy of pursuing both practicality and aesthetics. The collection represents the brand's commitment to creating timepieces that can be treasured for generations.
Lee Jong-suk has served as MIDO's Asia Ambassador since 2024, promoting the brand's values across the region. His intellectual yet refined image aligns perfectly with MIDO's message of 'treasuring time,' contributing to the brand's expanding influence in the Asian market. His partnership with MIDO continues to strengthen the connection between Swiss watchmaking heritage and contemporary Asian style.
FAQ
What is the MIDO Ocean Star 200?
It's a diver watch line featuring two-hundred-meter water resistance, embodying MIDO's philosophy of pursuing both practicality and aesthetics. The new model represents the brand's commitment to functional beauty in contemporary watchmaking.
What did Lee Jong Suk wear to the MIDO event?
He appeared in classic styling with a navy jacket paired over a light blue shirt. His signature relaxed smile and refined atmosphere captured everyone's attention at the event, showcasing his effortless elegance and star power.
What kind of watch brand is MIDO?
Founded in Switzerland in 1918, MIDO is a watchmaker renowned for architecture-inspired designs and adherence to Swiss watchmaking tradition. The brand uniquely blends structural beauty with horological precision in every timepiece.
