Global eyewear brand BOLON has appointed singer Kwon Eun Bi as its 2026 brand ambassador, unveiling a fresh creative direction. The theme of this season's campaign is "Modern Essentialism"—a celebration of restrained beauty that strips away excess and focuses on what truly matters.
Kwon Eun Bi perfectly embodies the brand's philosophy with her polished, contemporary presence. Wearing sleek black-framed eyewear, she exudes both elegance and quiet power. Her effortless style captures the essence of BOLON: timeless design, subtle detail, and enduring sophistication.
Alongside the campaign imagery, BOLON released an exclusive video interview with Kwon Eun Bi. "BOLON's designs are never excessive, yet they always make a statement," she shares, expressing her genuine connection to the brand. The campaign represents a refined evolution for BOLON, merging minimalist aesthetics with modern sensibility through the lens of its new muse.
PAP Magazine captured this defining moment in an exclusive behind-the-scenes feature. More than just an eyewear campaign, BOLON's "Modern Essentialism" with Kwon Eun Bi reads like a lifestyle manifesto—elegant, intentional, and unmistakably now.
Kwon Eun Bi perfectly embodies the brand's philosophy with her polished, contemporary presence. Wearing sleek black-framed eyewear, she exudes both elegance and quiet power. Her effortless style captures the essence of BOLON: timeless design, subtle detail, and enduring sophistication.
Alongside the campaign imagery, BOLON released an exclusive video interview with Kwon Eun Bi. "BOLON's designs are never excessive, yet they always make a statement," she shares, expressing her genuine connection to the brand. The campaign represents a refined evolution for BOLON, merging minimalist aesthetics with modern sensibility through the lens of its new muse.
PAP Magazine captured this defining moment in an exclusive behind-the-scenes feature. More than just an eyewear campaign, BOLON's "Modern Essentialism" with Kwon Eun Bi reads like a lifestyle manifesto—elegant, intentional, and unmistakably now.
FAQ
Which eyewear brand does Kwon Eunbi represent as ambassador?
Global eyewear brand BOLON appointed Kwon Eunbi as their 2026 brand ambassador.
What's the concept of BOLON's 2026 campaign?
The keyword is 'Modern Essentialism,' expressing restrained aesthetics that strip away unnecessary decoration and focus on essence.
What eyewear did Kwon Eunbi wear in the BOLON campaign?
Kwon Eunbi wore black-framed eyewear, projecting an elegant yet powerful presence.
