Jennie Named Global Ambassador for Ray-Ban

Jennie has been officially named global ambassador for Ray-Ban and Ray-Ban Meta, marking a significant new chapter in her brand portfolio. The campaign unites the iconic eyewear brand Ray-Ban with its smart glasses line, Ray-Ban Meta, under a single vision that channels Jennie's bold aesthetic and unwavering confidence throughout both narratives.

In the Ray-Ban campaign, Jennie is styled in a striking red metallic suit paired with classic sunglasses, reinterpreting traditional style with a contemporary edge. Meanwhile, the Ray-Ban Meta campaign leans into soft blue tones, emphasizing technological innovation and a forward-looking sensibility. Both campaigns amplify Jennie's charisma and global influence, effectively communicating a brand philosophy where heritage and innovation coexist seamlessly.

This collaboration represents Jennie's first foray into the eyewear category, following her high-profile partnerships with global luxury houses such as Chanel and Cala. For Ray-Ban, the partnership with Jennie is expected to strengthen its position not only in the traditional eyewear market but also among younger consumers in the rapidly growing smart glasses segment.