Global audio brand Beats by Dre has unveiled its second collaboration with Jennie, the 'Beats Solo 4 – Jennie Special Edition in Onyx Black.' Following the success of their first partnership, this iteration presents a refined design anchored in minimalist all-black aesthetics, accented with detachable ribbon details. The ear cushions feature symbols inspired by Jennie's music, offering fans a deeper personal connection to the artist's creative universe.
To commemorate the launch, a curated Apple Music playlist by Jennie will also be released, providing a fully immersive auditory experience alongside the headphones. The product will be available from April 24 via Apple's official website, priced at KRW 269,000. Jennie's hand-picked music selection adds another layer of intimacy and artistry to the collaboration, blending fashion, music, and technology seamlessly.
On the same day, a pop-up event will take place in Seongsu, Seoul, where visitors can be among the first to experience the new product. Limited-edition custom bag charms will be gifted to attendees, generating significant anticipation among fans and fashion enthusiasts alike. Jennie and Beats continue to blur the lines between global pop culture and audio innovation, setting fresh trends with each collaboration.
To commemorate the launch, a curated Apple Music playlist by Jennie will also be released, providing a fully immersive auditory experience alongside the headphones. The product will be available from April 24 via Apple's official website, priced at KRW 269,000. Jennie's hand-picked music selection adds another layer of intimacy and artistry to the collaboration, blending fashion, music, and technology seamlessly.
On the same day, a pop-up event will take place in Seongsu, Seoul, where visitors can be among the first to experience the new product. Limited-edition custom bag charms will be gifted to attendees, generating significant anticipation among fans and fashion enthusiasts alike. Jennie and Beats continue to blur the lines between global pop culture and audio innovation, setting fresh trends with each collaboration.
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