
IVE has partnered with DDP 365 Light to present a special light show, , at Dongdaemun Design Plaza (DDP). Visuals and lighting inspired by their new track "Looks Can Kill" illuminate the grand facade of DDP, attracting fans from around the globe. The show runs every 30 minutes after sunset through November 22.
The experience goes beyond a simple projection. From October 26, an exclusive special film and laser show have been added to the program. Visitors can also explore an exhibition of hero masks worn by the members at the Yugujeonshijang space. At the DDP Market, limited-edition postcards and a themed beverage collaboration are available.
Each session begins with DDP 365 Light's standard five-minute content, followed by IVE's segment. Operating hours are from 6 PM to 10:30 PM. The intense visuals of "Looks Can Kill" projected onto DDP's curved exterior create a striking installation in their own right. Light and sound converge to form a new urban spectacle.
Through this collaboration, IVE explores the intersection of music, space, and technology. K-pop artists are finding increasingly diverse ways to engage with fans using city landmarks as their stage. The location itself—Dongdaemun—adds another layer. At this crossroads of fashion and culture, IVE's new track is translated into light.
How have you been experiencing music lately?
The experience goes beyond a simple projection. From October 26, an exclusive special film and laser show have been added to the program. Visitors can also explore an exhibition of hero masks worn by the members at the Yugujeonshijang space. At the DDP Market, limited-edition postcards and a themed beverage collaboration are available.
Each session begins with DDP 365 Light's standard five-minute content, followed by IVE's segment. Operating hours are from 6 PM to 10:30 PM. The intense visuals of "Looks Can Kill" projected onto DDP's curved exterior create a striking installation in their own right. Light and sound converge to form a new urban spectacle.
Through this collaboration, IVE explores the intersection of music, space, and technology. K-pop artists are finding increasingly diverse ways to engage with fans using city landmarks as their stage. The location itself—Dongdaemun—adds another layer. At this crossroads of fashion and culture, IVE's new track is translated into light.
How have you been experiencing music lately?







FAQ
How long will the IVE DDP light show run?
IVE's DDP light show 'dive in to light' runs through November 22, 2026. Operating hours are 6:00 PM to 10:30 PM, with screenings every 30 minutes after sunset.
What can I see at the DDP IVE exhibition?
The DDP Yugu Exhibition Hall displays hero masks worn by IVE members. DDP Market offers a limited-edition postcard giveaway and themed beverage collaboration. From October 26, an exclusive special film and laser show will also be screened.
How does the IVE light show operate?
The IVE light show follows the standard DDP 365 Light content (approximately 5 minutes) each session. Featuring the 'Looks Can Kill' theme, visuals and lighting illuminate the DDP facade every 30 minutes after sunset.