Estée Lauder's new muse, IU.
IU has been named Estée Lauder's first Korean global brand ambassador.
Her first move as ambassador: campaigns for the brand's flagship franchises, Advanced Night Repair and Double Wear!
Estée Lauder shared that IU, an artist who has been a trailblazer in every aspect of her career, is deeply connected to the brand's core values. There is much more to look forward to.
Credit. Estée Lauder
FAQ
What is the significance of IU being chosen as an Estée Lauder ambassador?
IU became the first Korean to be selected as Estée Lauder's global brand ambassador, with her debut campaign featuring Advanced Night Repair and Double Wear as the ambassador.
