ILLIT Drawn Into the World of Acne Studios

HYBE's rising stars ILLIT land their first campaign with Acne Studios.

HYBE's rookie girl group ILLIT surprised everyone by appearing in Acne Studios' SS24 campaign. All of the members had already attended the Acne Studios show at this season's Paris Fashion Week.

There, they wore SS24 collection pieces and the Multipocket bag, carrying it all with uncommon ease.

Known for their fresh-faced charm, the group instead leaned into Acne Studios' iconic leather and denim looks with real edge.

Adding to the intrigue, the campaign offers a brief preview of 'My World', a track from ILLIT's yet-to-be-released debut album.