Hodakova turned its attention to things marked by time rather than the new. For the Spring/Summer 2027 collection, Ellen Hodakova Larsson filled the runway with dusty pinks, yellowed beiges and worn browns, evoking the faded colors and textures of clothes that have been worn and stored away for years. It was a distinctly Hodakova gesture: gently erasing the original purpose of existing things and giving them entirely new roles. The mesh cape maintained structure while remaining transparent, and the rope-woven dress wrapped the body with a weighty texture. The transformation of wear into decoration, of mundane materials into garments, ran through the entire collection.
Just as striking as the clothes was the makeup. Another pair of eyes was painted onto the models' closed eyelids, creating the uncanny illusion of staring straight ahead even with their eyes shut. Just as gloves became decoration and rope became a dress, the eyelids themselves were turned into another face. It was a method of disrupting the familiar functions of everyday objects and making what we take for granted feel strange again.
Hodakova chose not to create something entirely new, but to look at what already exists in a new way. The designer pulled colors found in old clothes into contemporary silhouettes and moved utilitarian materials to the center of fashion. Discoloration and wear were treated not as flaws but as evidence left by time. This season, Hodakova brought to the runway the beauty found in things altered by the passage of time.
The runway was not merely a backdrop but a space that carried the context of the collection. The weathered walls and grass-covered ground aligned with the season's theme of valuing the time-worn over the brand-new. Models walked across this setting wearing the aged, traversing the aged. What Hodakova created was ultimately a shift in time, purpose, and perspective.
Have you ever discovered beauty in something worn and old?
Just as striking as the clothes was the makeup. Another pair of eyes was painted onto the models' closed eyelids, creating the uncanny illusion of staring straight ahead even with their eyes shut. Just as gloves became decoration and rope became a dress, the eyelids themselves were turned into another face. It was a method of disrupting the familiar functions of everyday objects and making what we take for granted feel strange again.
Hodakova chose not to create something entirely new, but to look at what already exists in a new way. The designer pulled colors found in old clothes into contemporary silhouettes and moved utilitarian materials to the center of fashion. Discoloration and wear were treated not as flaws but as evidence left by time. This season, Hodakova brought to the runway the beauty found in things altered by the passage of time.
The runway was not merely a backdrop but a space that carried the context of the collection. The weathered walls and grass-covered ground aligned with the season's theme of valuing the time-worn over the brand-new. Models walked across this setting wearing the aged, traversing the aged. What Hodakova created was ultimately a shift in time, purpose, and perspective.
Have you ever discovered beauty in something worn and old?
FAQ
What are the key colors in Hodakova's Spring/Summer 2027 collection?
Dusty pink, yellowed beige, and brown form the core palette. These faded hues and textures evoke well-worn, long-stored garments, reflecting Ellen Hodakova Larsson's focus on the patina of time rather than pristine newness.
How was rope used in the Hodakova collection?
Rope was braided into dresses, transforming a utilitarian material into the garment's primary fabric. This playful subversion erases the object's original purpose and assigns it an entirely new role, wrapping the body in textured, weighty structures—quintessentially Hodakova.
What defines the makeup in Hodakova's 2027 SS show?
Eyes were painted onto models' closed eyelids, creating an uncanny illusion of constant forward gaze even when eyes are shut. The eyelid becomes another face entirely, applying Hodakova's signature method of making the familiar strange to beauty.
