Ramyun Cooked All Wrong: Gumi Ramyun Festival's Viral Stunt

The city of Gumi has released a promotional video designed to drive Koreans up the wall. It shows ramyun being cooked with enough water to fill the Han River, Chapagetti sauce added before boiling, bibim noodles served hot, and eggs cracked into Neoguri. Every method is enough to make a Korean shake their head in disbelief. But it's all intentional.

The video promotes the 2026 Gumi Ramyun Festival, running from November 6 to 8 at Gumi Station Plaza in Gyeongsangbuk-do. Posted on the festival's YouTube channel, it features a foreign host demonstrating absurd recipes to provoke viewer reactions. The comment section lit up as expected.

The actual festival will serve unique ramyun dishes rarely attempted at home. The menu includes clam and abalone ramyun, gambas Chapagetti, and pollock roe Neoguri yakisoba. All will be available at the 'Downtown Ramyun Street' around Gumi Station for three days. These are combinations you'd struggle to recreate in your kitchen.

Gumi city launched the festival to promote its identity as a ramyun industry hub. This marks the second edition. The event will collaborate with local ramyun brands to offer limited menus and host cooking competitions. As the promotional video gains traction, interest in the festival is climbing alongside it.

If this video made your blood boil, why not head to Gumi this fall? There, you can taste properly made ramyun and bring your blood pressure back down.