The collision of demure bourgeois domesticity with sensual material is house grammar Gucci has kept in motion for decades. Pavia applies that formula wholesale to a Sicilian vacation. The grandmother on the beach pulls on pink latex and cuts through the water. The sunbather who was napping sits in the sea in a polka-dot second skin. The moment fetish-club material meets the most innocent print of all, sensuality turns into humor.
By day Pavia works as an anonymous designer at the house, and on holiday he becomes a faceless mannequin and turns up in the feed. This is his dual identity. Only, there is no way to try this uniform on. Pavia's latex exists not in the wardrobe but inside the camera roll. Where do you draw the line between everyday wear and performance?
FAQ
Who is Giacomo Favia?
Giacomo Favia is a designer at Gucci who reinterprets his grandmother's tablecloth patterns as glossy latex suits, presented as performance costumes at Italian summer holiday destinations. He maintains a dual identity as an anonymous house designer by day and a faceless mannequin on his feed during vacation.
What patterns are used in Giacomo Favia's latex suits?
Favia's latex suits feature vinyl tablecloth patterns from Italian grandmothers' homes. The most innocent everyday patterns—small florals, gingham checks, polka dots, hearts—collide with the sensual material of glossy latex, transforming into humor.
How does Giacomo Favia's work relate to Gucci?
Favia works as a Gucci designer and applies the house grammar Gucci has used for decades—the collision of bourgeois modest everyday life with sensual materials—directly to his Sicilian vacation performances. The meeting of fetish materials and innocent patterns extends Gucci's distinctive code into a personal project.
