The wall's collapse was no mere spectacle. When a fixed structure falls, the audience gains a new perspective. What was hidden emerges, familiar boundaries dissolve. The eyewear pieces in this collaboration follow the same logic, dismantling conventional frame forms and reassembling materials and structures in unfamiliar ways.
The performance featured choreographer Damien Jalet and sound artist Ian McCallum. Behind the crumbling wall, the stage amplified the moment of deconstruction through movement, light, and sound. The audience watched each gesture methodically dismantle structure. That brief instant of collapse delivered the collection's message with visceral force.
Gentle Monster hosted public events in Seoul and Paris to mark this collaboration. The opening scene, with its crashing wall, offered a physical shock reserved for those present. When the fixed falls apart before you, what do you feel?
FAQ
What is the theme of this GENTLE MONSTER x Maison Margiela collaboration?
The fourth collaboration centers on deconstruction, a design philosophy Maison Margiela has long upheld. This concept was visually realized through a public performance featuring an actual collapsing wall. The eyewear collection itself was created by deconstructing and reassembling traditional frame structures.
Who participated in the GENTLE MONSTER Maison Margiela performance?
Choreographer Damien Jalet and sound artist Ian McCallum participated in the performance. The stage amplified the moment of deconstruction through human movement, light, and sound, while the performance unfolding behind the crumbling wall powerfully conveyed the collection's message.
Where did the GENTLE MONSTER Maison Margiela collaboration event take place?
Public events were held in Seoul and Paris. The collapsing wall that signaled the performance's beginning delivered a physical impact exclusive to the live audience, offering a new perspective. It was the most direct manifestation of deconstruction, the collaboration's core theme.
