McDonald's gave G-DRAGON a shoutout, and he gave back a like. The full 'McDonald's X G-DRAGON' campaign film is now live. The Golden Arches land on his raised thumbnail, while PEACEMINUSONE's daisy slips between burgers, red and yellow. McDonald's familiar codes flip into something unmistakably GD. The red Big Mac box remains, but now it's crowned with the daisy logo.
In the film, GD rewrites McDonald's symbols one by one in his own language. The Golden Arches become nail art, french fries enter the PEACEMINUSONE universe. This feels less like a brand collab and more like a creative project. McDonald's isn't a backdrop—it's GD's new canvas.
This alliance kicks off September 17 with Gochujang Butter. The Gochujang Butter is the campaign's signature menu item, where Korean flavor meets McDonald's global codes. With GD's direct involvement, expect his sensibility not just in taste but in every visual detail. Full menu reveal coming soon.
The film channels GD's signature aesthetic: slow tempo, close-up details, symbol subversion. McDonald's red and yellow stay, but black and daisies seep in, conjuring an entirely different mood. The outcome of this unlikely pairing drops September 17. Are you ready to give this alliance your like?
In the film, GD rewrites McDonald's symbols one by one in his own language. The Golden Arches become nail art, french fries enter the PEACEMINUSONE universe. This feels less like a brand collab and more like a creative project. McDonald's isn't a backdrop—it's GD's new canvas.
This alliance kicks off September 17 with Gochujang Butter. The Gochujang Butter is the campaign's signature menu item, where Korean flavor meets McDonald's global codes. With GD's direct involvement, expect his sensibility not just in taste but in every visual detail. Full menu reveal coming soon.
The film channels GD's signature aesthetic: slow tempo, close-up details, symbol subversion. McDonald's red and yellow stay, but black and daisies seep in, conjuring an entirely different mood. The outcome of this unlikely pairing drops September 17. Are you ready to give this alliance your like?
FAQ
When does the G-DRAGON x McDonald's collaboration launch?
The G-DRAGON and McDonald's collaboration launches on September 17, 2024. Gochujang Butter is the signature menu item, and the campaign video has already been released. The visual merges McDonald's iconic Golden Arches with PEACEMINUSONE's daisy motif.
What is the G-DRAGON McDonald's Gochujang Butter?
Gochujang Butter is the signature menu item from the McDonald's and G-DRAGON collaboration. It blends Korean flavors with McDonald's global codes, reflecting G-DRAGON's aesthetic and taste in both visual and flavor. Available starting September 17.
Where can I watch the G-DRAGON McDonald's campaign video?
The 'McDonald's X G-DRAGON' campaign video is available on McDonald's Korea's official account and G-DRAGON's Instagram. The video features Golden Arches imprinted on fingernails and PEACEMINUSONE daisies infiltrating between hamburger buns.
