GANNI turned its Spring/Summer 2027 presentation in Paris into a playful experiment with scale. From an oversized sofa that dwarfs its visitors to a refrigerator filled with whimsical objects and bags shrunk down to tiny proportions.
By exaggerating and shrinking familiar everyday objects, the brand extended its signature playfulness beyond the clothes and into the entire space. The experience goes far beyond looking at garments. Visitors sit on the giant sofa and feel themselves miniaturized. Inside the refrigerator, yellow cans labeled 'GANNI SYS' and bottles with illustrations are packed tightly. A leather pouch stamped 'ASK MY MOM' is so small it barely fits in your hand.
One wall of the presentation space features a refrigerator door covered with colorful magnets, sticky notes, and photos. Notes reading 'GANNI SYS' and the letters 'LGA' are visible. GANNI reinterpreted the mundane domestic scene through its own lens. By freely manipulating scale, the brand sends a message that conventional proportions mean nothing here.
Through this presentation, GANNI redefined how a collection can be shown. The entire space—not just the clothing—became a medium for the brand's identity. Instead of simply viewing garments, visitors walk through GANNI's playful world and experience the brand's sensibility firsthand. If you stepped into GANNI's world, what would you reach for first?
By exaggerating and shrinking familiar everyday objects, the brand extended its signature playfulness beyond the clothes and into the entire space. The experience goes far beyond looking at garments. Visitors sit on the giant sofa and feel themselves miniaturized. Inside the refrigerator, yellow cans labeled 'GANNI SYS' and bottles with illustrations are packed tightly. A leather pouch stamped 'ASK MY MOM' is so small it barely fits in your hand.
One wall of the presentation space features a refrigerator door covered with colorful magnets, sticky notes, and photos. Notes reading 'GANNI SYS' and the letters 'LGA' are visible. GANNI reinterpreted the mundane domestic scene through its own lens. By freely manipulating scale, the brand sends a message that conventional proportions mean nothing here.
Through this presentation, GANNI redefined how a collection can be shown. The entire space—not just the clothing—became a medium for the brand's identity. Instead of simply viewing garments, visitors walk through GANNI's playful world and experience the brand's sensibility firsthand. If you stepped into GANNI's world, what would you reach for first?
FAQ
Where was the GANNI Spring/Summer 2027 collection presentation held?
GANNI's Spring/Summer 2027 collection presentation took place in Paris. The brand showcased the collection through a space featuring everyday objects in exaggerated or miniaturized scales.
What objects were featured in the GANNI presentation space?
The installation included everyday objects in manipulated scales: a sofa much larger than a person, a refrigerator stocked with yellow cans and bottles marked 'GANNI SYS', and a leather pouch smaller than a palm engraved with 'ASK MY MOM'.
What is the main concept of the GANNI Spring/Summer 2027 collection?
The main concept of GANNI's Spring/Summer 2027 collection is inverting the sense of scale. By exaggerating or miniaturizing the proportions of everyday objects, the brand extended its signature playfulness throughout the entire space.
