Frieze Seoul 2026 has opened its doors. This year, new sections offer discoveries well beyond the familiar gallery booths. Galleries A—home to major names like White Cube, PKM, and Arario—remains the most popular route, but the newly introduced sections present far more to explore.
Making its debut this year, Spotlight revisits 20th-century artists who have historically received less attention. The newly expanded Focus brings together emerging artists from around the world whose work demands closer attention. Galleries B, featuring booths from Gallery Hyundai, Gallery Baton, and Esther Schipper, offers multiple works that invite viewers to engage with moments of contemplation. The new Material Practice section examines how diverse materials—Korean paper, ceramics, glass, metal—cross boundaries between contemporary art, design, and craft.
The brands appearing between the artworks are also worth a closer look. Stone Island presents a T-shirt project with artist Lee Yongjae. FILA brings together three artists for FILA COLORE under this year's theme, "Silver." Booths like Gallery Hyundai (B15), Tang Contemporary Art (C23), and White Cube (A20) each offer works gathered from distinct perspectives.
There is far too much to discover at this year's Frieze Seoul to simply follow the biggest names. Where will you begin your own journey through the fair?
Making its debut this year, Spotlight revisits 20th-century artists who have historically received less attention. The newly expanded Focus brings together emerging artists from around the world whose work demands closer attention. Galleries B, featuring booths from Gallery Hyundai, Gallery Baton, and Esther Schipper, offers multiple works that invite viewers to engage with moments of contemplation. The new Material Practice section examines how diverse materials—Korean paper, ceramics, glass, metal—cross boundaries between contemporary art, design, and craft.
The brands appearing between the artworks are also worth a closer look. Stone Island presents a T-shirt project with artist Lee Yongjae. FILA brings together three artists for FILA COLORE under this year's theme, "Silver." Booths like Gallery Hyundai (B15), Tang Contemporary Art (C23), and White Cube (A20) each offer works gathered from distinct perspectives.
There is far too much to discover at this year's Frieze Seoul to simply follow the biggest names. Where will you begin your own journey through the fair?
FAQ
What are the new sections at Frieze Seoul 2026?
This year's Frieze Seoul introduces Spotlight, an expanded Focus, and Material Practice. Spotlight revisits twentieth-century masters, Focus showcases emerging artists worldwide, and Material Practice highlights work centered on materials like hanji, ceramics, glass, and metal.
What project is Stone Island presenting at Frieze Seoul 2026?
Stone Island unveils a T-shirt collaboration with artist 이용재 at Frieze Seoul 2026. It's one of several brand projects interspersed throughout the fair, alongside notable activations like FILA's FILA COLORE project.
Which galleries are participating in Frieze Seoul 2026 Galleries B?
Galleries B features 갤러리 현대, 갤러리 바톤, and Esther Schipper, among others. The section offers diverse works for contemplation, with 갤러리 현대 positioned at booth B15.
