Christian Dior Beauty launched the 'Rouge Dior On Stage' pop-up at Lotte Department Store Jamsil Avenuel B1F The Crown from September 3 to 27. Makeup Creative Director Peter Philips and NewJeans' HAERIN joined the opening. Lips take center stage, with three textures in one place: blurred Ink Blur, bold Matte, and glassy Shine.
The entire space unfolds like a complete makeup look. Choose your shade, get a touch-up from Dior makeup artists, then step into the late-night lounge — a journey mirroring the red carpet to after-party transition. Red-toned lighting, frames, and carpets fill the pop-up. Dior's signature color saturates every corner.
Lip transformations are endless. Ink Blur creates watercolor-like blurred edges. Matte locks in vivid color and holds the gaze. Shine adds transparent, glass-like radiance. Three textures, even in the same shade, complete entirely different impressions.
HAERIN wore a black sequin shirt dress layered with a cream cardigan. In her hand, a card featuring Rouge Dior imagery. How you want to end the night on Dior's stage is your choice. Until September 27, discover it in Jamsil.
The entire space unfolds like a complete makeup look. Choose your shade, get a touch-up from Dior makeup artists, then step into the late-night lounge — a journey mirroring the red carpet to after-party transition. Red-toned lighting, frames, and carpets fill the pop-up. Dior's signature color saturates every corner.
Lip transformations are endless. Ink Blur creates watercolor-like blurred edges. Matte locks in vivid color and holds the gaze. Shine adds transparent, glass-like radiance. Three textures, even in the same shade, complete entirely different impressions.
HAERIN wore a black sequin shirt dress layered with a cream cardigan. In her hand, a card featuring Rouge Dior imagery. How you want to end the night on Dior's stage is your choice. Until September 27, discover it in Jamsil.
FAQ
How long is the Rouge Dior On Stage pop-up open?
It runs from September 3 to 27, 2026, at The Crown on B1F of Avenuel in Lotte Department Store Jamsil. NewJeans' Haerin and Peter Philips attended the opening, and visitors can experience three lip textures: Ink Blur, Matte, and Shine.
Where is the Rouge Dior On Stage pop-up located?
The Crown on B1F of Avenuel in Lotte Department Store Jamsil. The entire space, from red carpet to lounge, is designed like a makeup look, and Dior makeup artists provide touch-ups on site.
What lip products can I discover at Rouge Dior On Stage?
Three textures are available: Ink Blur for a softly diffused effect, Matte for vivid color, and Shine for glass-like luminosity. The same shade creates entirely different impressions depending on the texture.
