New Era's global campaign '59FIFTH DAY' made waves with the participation of artists from Starship Entertainment. CRAVITY, KiiiKiii, and IDID brought the campaign to life, perfectly embodying New Era's identity that bridges street, sports, and culture into one cohesive narrative.
Captured on set, the artists showcased New Era's signature silhouettes through their unique personal styles. From classic caps featuring the iconic New York Yankees logo to the diverse colorways of the 59FIFTY lineup, the shoot took place in a space showcasing New Era's complete original collection. PAP's editor documented moments where each member's individuality harmonized seamlessly with New Era's signature headwear.
New Era caps have established themselves as essential streetwear staples and continue to be beloved among K-pop artists. This '59FIFTH DAY' campaign demonstrates the brand's global influence by connecting with the cultural codes of the younger generation. Which member do you think wore the New Era cap best? The choice is yours.
Captured on set, the artists showcased New Era's signature silhouettes through their unique personal styles. From classic caps featuring the iconic New York Yankees logo to the diverse colorways of the 59FIFTY lineup, the shoot took place in a space showcasing New Era's complete original collection. PAP's editor documented moments where each member's individuality harmonized seamlessly with New Era's signature headwear.
New Era caps have established themselves as essential streetwear staples and continue to be beloved among K-pop artists. This '59FIFTH DAY' campaign demonstrates the brand's global influence by connecting with the cultural codes of the younger generation. Which member do you think wore the New Era cap best? The choice is yours.
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