New Era's global campaign '59FIFTH DAY' made waves with the participation of artists from Starship Entertainment. CRAVITY, KiiiKiii, and IDID brought the campaign to life, perfectly embodying New Era's identity that bridges street, sports, and culture into one cohesive narrative.
Captured on set, the artists showcased New Era's signature silhouettes through their unique personal styles. From classic caps featuring the iconic New York Yankees logo to the diverse colorways of the 59FIFTY lineup, the shoot took place in a space showcasing New Era's complete original collection. PAP's editor documented moments where each member's individuality harmonized seamlessly with New Era's signature headwear.
New Era caps have established themselves as essential streetwear staples and continue to be beloved among K-pop artists. This '59FIFTH DAY' campaign demonstrates the brand's global influence by connecting with the cultural codes of the younger generation. Which member do you think wore the New Era cap best? The choice is yours.
Captured on set, the artists showcased New Era's signature silhouettes through their unique personal styles. From classic caps featuring the iconic New York Yankees logo to the diverse colorways of the 59FIFTY lineup, the shoot took place in a space showcasing New Era's complete original collection. PAP's editor documented moments where each member's individuality harmonized seamlessly with New Era's signature headwear.
New Era caps have established themselves as essential streetwear staples and continue to be beloved among K-pop artists. This '59FIFTH DAY' campaign demonstrates the brand's global influence by connecting with the cultural codes of the younger generation. Which member do you think wore the New Era cap best? The choice is yours.
FAQ
Which artists participated in the New Era 59FIFTH DAY campaign?
CRAVITY, KIKI, and AIDDIT participated. Artists from Starship Entertainment joined New Era's global campaign '59FIFTH DAY,' each styling the brand's signature silhouette in their own way.
What is New Era's 59FIFTH DAY campaign?
It's New Era's global campaign connecting street, sports, and culture into one brand identity. Centered on the 59FIFTY original silhouette, it expresses both the brand's heritage and contemporary sensibility.
Did PAP Magazine shoot the New Era campaign on-site?
Yes, PAP editors shot directly on location. They captured CRAVITY, KIKI, and AIDDIT wearing New Era caps, documenting the harmony between each member's individuality and the brand.
