CHANEL played ADÉLA's 'Nicole Kidman' on its official TikTok. Then Nicole Kidman herself walked into the frame. She appeared to a song that literally calls her name. Meme and reality collided in one perfect casting.
Nicole Kidman wasn't alone. Dua Lipa, Pedro Pascal and Kristen Wiig followed in succession. CHANEL ambassadors lined up, turning the video into a celebrity relay. When the song title matches the cast, content becomes an event.
'Nicole Kidman' is a track by Czech singer ADÉLA Jergová. The song repeats Nicole Kidman's name in the chorus and went viral on TikTok as a meme. CHANEL pulled this viral track into a campaign, converting meme into brand content.
CHANEL has kept Nicole Kidman as a longtime muse. Dua Lipa and Pedro Pascal also serve as CHANEL global ambassadors. The brand summoned the song's namesake into reality using only its own roster. It took one video for the meme to become real.
Have you ever heard a song that calls your name? Watch CHANEL make this surreal crossover happen now.
Nicole Kidman wasn't alone. Dua Lipa, Pedro Pascal and Kristen Wiig followed in succession. CHANEL ambassadors lined up, turning the video into a celebrity relay. When the song title matches the cast, content becomes an event.
'Nicole Kidman' is a track by Czech singer ADÉLA Jergová. The song repeats Nicole Kidman's name in the chorus and went viral on TikTok as a meme. CHANEL pulled this viral track into a campaign, converting meme into brand content.
CHANEL has kept Nicole Kidman as a longtime muse. Dua Lipa and Pedro Pascal also serve as CHANEL global ambassadors. The brand summoned the song's namesake into reality using only its own roster. It took one video for the meme to become real.
Have you ever heard a song that calls your name? Watch CHANEL make this surreal crossover happen now.
FAQ
Why did Nicole Kidman appear on Chanel's TikTok?
Chanel featured Nicole Kidman herself in a campaign using ADÉLA's 'Nicole Kidman' track on its official TikTok. The brand turned the meme into reality by casting the actress whose name the viral song repeats.
What is ADÉLA's 'Nicole Kidman' song?
'Nicole Kidman' is a track by Czech singer ADÉLA Jergová that went viral on TikTok, repeating Nicole Kidman's name in the chorus. Chanel repurposed this viral song for its campaign content.
Who appeared in the Chanel TikTok video?
Nicole Kidman, Dua Lipa, Pedro Pascal, and Kristen Wiig appeared in sequence. All are Chanel global ambassadors, making it a casting that brought the meme to life using only the brand's own roster.
