Carhartt WIP Made Strange: The 2023 Fall/Winter Campaign

Carhartt WIP presents a new campaign for the Fall/Winter 2023 season. Capturing strangers seated together in everyday life, the campaign strikes a rather different tone from previous ones, which centered on the practicality and functionality the brand has long pursued.

Marked by a classic mood and contemporary fits, the campaign stays faithful to Carhartt WIP's origins while reinterpreting them anew, offering an even wider range of silhouettes.