Burberry marked its 170th anniversary on October 15 with a celebration event titled '170: The Anniversary Portraits' at its Seoul flagship store. attended the evening where fashion and music converged.
The venue showcased the brand's signature collections, headlined by the iconic trench coat. Shelves displayed check-patterned bags and leather goods, bringing together the visual codes Burberry is known for. Heritage and modernity occupied the same floor.
Live performances anchored the night. Korean rock band Jaurim opened the evening, followed by a DJ set from Paloalto that filled the space. As the music played, guests explored the collections and encountered 170 years of brand history in real time.
The Seoul flagship used this event to present both the archive and the contemporary. While the trench coat remained at the center, modern bags and accessories in check fabric stood alongside. Tradition and reinvention met in one room.
What is the most memorable Burberry piece for you?
The venue showcased the brand's signature collections, headlined by the iconic trench coat. Shelves displayed check-patterned bags and leather goods, bringing together the visual codes Burberry is known for. Heritage and modernity occupied the same floor.
Live performances anchored the night. Korean rock band Jaurim opened the evening, followed by a DJ set from Paloalto that filled the space. As the music played, guests explored the collections and encountered 170 years of brand history in real time.
The Seoul flagship used this event to present both the archive and the contemporary. While the trench coat remained at the center, modern bags and accessories in check fabric stood alongside. Tradition and reinvention met in one room.
What is the most memorable Burberry piece for you?
FAQ
When and where did the Burberry 170th anniversary event take place?
The Burberry 170th anniversary event was held on October 15 at the Seoul flagship store. Titled '170: The Anniversary Portraits,' it featured a trench coat collection exhibition alongside performances by Jaurim and Paloalto.
What performances took place at the Burberry Seoul flagship event?
Jaurim performed live and Paloalto delivered a DJ set. It was an evening where fashion met music, with guests enjoying the performances while experiencing the collection.
What products were showcased at the Burberry 170th anniversary event?
Burberry's iconic trench coats were featured alongside check-patterned bags and leather accessories from the brand's signature collection. The exhibition brought together the brand's heritage and contemporary design in one space.
