Berluti hosted a cocktail party in Paris for its new campaign with global ambassador Lee Junho. Impeccably styled in the maison's signature beige-tone leather jacket and crisp white shirt, Lee Junho embodied the refined Parisian spirit while delivering Berluti's new vision to the public. Holding a microphone as he extends New Year's greetings to PAP Magazine, his presence radiates the confident stature of a global brand ambassador.
The campaign captures the moment where Berluti's signature craftsmanship meets contemporary sensibility. The harmony between a classic collared shirt and a modern leather outer exemplifies the maison's pursuit of 'timeless luxury,' which Lee Junho reinterprets with his unique charisma. Set against the backdrop of a Parisian night, this special encounter proves the powerful synergy that can emerge when a K-pop artist meets a French luxury house.
Berluti has accelerated its Asian market strategy since appointing Lee Junho as brand ambassador in 2024. The campaign is another project along this trajectory, revealing a strategy that respects the brand's heritage while expanding touchpoints with younger generations.
The campaign captures the moment where Berluti's signature craftsmanship meets contemporary sensibility. The harmony between a classic collared shirt and a modern leather outer exemplifies the maison's pursuit of 'timeless luxury,' which Lee Junho reinterprets with his unique charisma. Set against the backdrop of a Parisian night, this special encounter proves the powerful synergy that can emerge when a K-pop artist meets a French luxury house.
Berluti has accelerated its Asian market strategy since appointing Lee Junho as brand ambassador in 2024. The
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