Berluti hosted a cocktail party in Paris for its new campaign with global ambassador Lee Junho. Impeccably styled in the maison's signature beige-tone leather jacket and crisp white shirt, Lee Junho embodied the refined Parisian spirit while delivering Berluti's new vision to the public. Holding a microphone as he extends New Year's greetings to PAP Magazine, his presence radiates the confident stature of a global brand ambassador.
The campaign captures the moment where Berluti's signature craftsmanship meets contemporary sensibility. The harmony between a classic collared shirt and a modern leather outer exemplifies the maison's pursuit of 'timeless luxury,' which Lee Junho reinterprets with his unique charisma. Set against the backdrop of a Parisian night, this special encounter proves the powerful synergy that can emerge when a K-pop artist meets a French luxury house.
Berluti has accelerated its Asian market strategy since appointing Lee Junho as brand ambassador in 2024. The campaign is another project along this trajectory, revealing a strategy that respects the brand's heritage while expanding touchpoints with younger generations.
The campaign captures the moment where Berluti's signature craftsmanship meets contemporary sensibility. The harmony between a classic collared shirt and a modern leather outer exemplifies the maison's pursuit of 'timeless luxury,' which Lee Junho reinterprets with his unique charisma. Set against the backdrop of a Parisian night, this special encounter proves the powerful synergy that can emerge when a K-pop artist meets a French luxury house.
Berluti has accelerated its Asian market strategy since appointing Lee Junho as brand ambassador in 2024. The
FAQ
Did Lee Junho participate in the Berluti Shadow campaign?
Yes, Berluti global ambassador Lee Junho attended the <SHADOW> campaign cocktail party in Paris. He conveyed the brand's new vision wearing the maison's signature beige leather jacket.
When did Lee Junho start serving as a Berluti ambassador?
Lee Junho has been serving as Berluti's global brand ambassador since 2024. Through him, the brand is pursuing Asian market expansion and enhanced connection with younger generations.
Where did the Berluti Shadow campaign take place?
The Berluti <SHADOW> campaign cocktail party was held in Paris, France. It was a special event capturing the meeting of Berluti and Lee Junho against the Parisian night.
