Bottega Veneta has unveiled its Summer 2026 campaign photographed by Juergen Teller. The location is Venice—both the house's birthplace and the origin of its identity. Marking the first seasonal campaign since Louise Trotter joined as creative director, this collaboration presents a symbolic intersection where the brand's heritage meets its new vision.
Teller's signature unfiltered gaze captures Venice not as mere scenery but as part of the narrative itself. Scenes shifting between public squares and private interiors allow the collection's structural silhouettes and material textures to emerge organically, creating a dialogue between the city's architectural details and the garments' sculptural forms. Rather than romanticizing Venice's classical beauty, Teller preserves the everyday tension and authenticity embedded within it.
The campaign demonstrates how Bottega Veneta translates its artisanal legacy into a contemporary language. Under Trotter's direction, the brand uses Venice as a stage to declare its present, visually balancing heritage and innovation. The collaboration with Teller itself reflects the aesthetic stance the house has chosen to embrace—raw, honest, and deeply rooted in place.
Teller's signature unfiltered gaze captures Venice not as mere scenery but as part of the narrative itself. Scenes shifting between public squares and private interiors allow the collection's structural silhouettes and material textures to emerge organically, creating a dialogue between the city's architectural details and the garments' sculptural forms. Rather than romanticizing Venice's classical beauty, Teller preserves the everyday tension and authenticity embedded within it.
The campaign demonstrates how Bottega Veneta translates its artisanal legacy into a contemporary language. Under Trotter's direction, the brand uses Venice as a stage to declare its present, visually balancing heritage and innovation. The collaboration with Teller itself reflects the aesthetic stance the house has chosen to embrace—raw, honest, and deeply rooted in place.
FAQ
Who shot the Bottega Veneta 2026 summer campaign?
Photographer Juergen Teller shot the Bottega Veneta 2026 summer campaign. Set in Venice, the campaign captures the city and collection through Teller's signature unfiltered lens, visually declaring a new chapter under Louise Trotter's creative direction.
What role does Louise Trotter hold at Bottega Veneta?
Louise Trotter joined Bottega Veneta as creative director, with the 2026 summer season marking her first campaign. The Venice shoot presents a new aesthetic direction combining the brand's craftsmanship with Trotter's contemporary vision.
Why was the Bottega Veneta 2026 summer campaign shot in Venice?
Venice is Bottega Veneta's hometown and the origin of the brand's identity. The campaign chose Venice as the symbolic site where the house's roots meet Louise Trotter's new vision, with Teller capturing the city as part of the narrative, not just backdrop.
