Bottega Veneta and Juergen Teller Write a New Seasonal Narrative in Venice

Bottega Veneta has unveiled its Summer 2026 campaign photographed by Juergen Teller. The location is Venice—both the house's birthplace and the origin of its identity. Marking the first seasonal campaign since Louise Trotter joined as creative director, this collaboration presents a symbolic intersection where the brand's heritage meets its new vision.

Teller's signature unfiltered gaze captures Venice not as mere scenery but as part of the narrative itself. Scenes shifting between public squares and private interiors allow the collection's structural silhouettes and material textures to emerge organically, creating a dialogue between the city's architectural details and the garments' sculptural forms. Rather than romanticizing Venice's classical beauty, Teller preserves the everyday tension and authenticity embedded within it.

The campaign demonstrates how Bottega Veneta translates its artisanal legacy into a contemporary language. Under Trotter's direction, the brand uses Venice as a stage to declare its present, visually balancing heritage and innovation. The collaboration with Teller itself reflects the aesthetic stance the house has chosen to embrace—raw, honest, and deeply rooted in place.