The Hermès Birkin isn't a bag you can simply buy because you want one. Word is, you have to build up a purchase history and wait out the "waiting list" before your turn finally comes. Fashion designer Assia Rojas skipped the wait and turned on her printer instead. She printed photos of Birkins onto A4 paper, tucked them under her arm, and headed out into the streets of Paris. She also snapped selfies holding a print of a Chanel Classic Flap.
Rojas, true to her fashion designer roots, posed with the printed bags as if they were real. One shot shows her standing at attention in front of a palace, holding a green Birkin print. Another captures her taking a mirror selfie with a pink Birkin tucked under her arm. A photo of her in a white dress holding a coral Birkin print reads like an actual editorial. She styled her outfits and accessories to match the printed pieces.
This project is a humorous twist on the obsession with luxury bags. The act of carrying images instead of the real thing gently mocks the compulsion to own. At the same time, it's an experiment in the law of attraction applied to fashion. It's a belief that visualization can manifest reality, all executed with a single sheet of paper.
Rojas posted these photos in a series on her Instagram, sparking conversation. Set against Parisian backdrops, the images look like actual luxury campaigns. The bags may be printed, but her pose and attitude are as confident as if she were holding the real thing. It's a playful experiment that blurs the line between image and object.
Does the law of attraction work for Birkins and Chanel? Or is the print alone satisfying enough?
Rojas, true to her fashion designer roots, posed with the printed bags as if they were real. One shot shows her standing at attention in front of a palace, holding a green Birkin print. Another captures her taking a mirror selfie with a pink Birkin tucked under her arm. A photo of her in a white dress holding a coral Birkin print reads like an actual editorial. She styled her outfits and accessories to match the printed pieces.
This project is a humorous twist on the obsession with luxury bags. The act of carrying images instead of the real thing gently mocks the compulsion to own. At the same time, it's an experiment in the law of attraction applied to fashion. It's a belief that visualization can manifest reality, all executed with a single sheet of paper.
Rojas posted these photos in a series on her Instagram, sparking conversation. Set against Parisian backdrops, the images look like actual luxury campaigns. The bags may be printed, but her pose and attitude are as confident as if she were holding the real thing. It's a playful experiment that blurs the line between image and object.
Does the law of attraction work for Birkins and Chanel? Or is the print alone satisfying enough?
FAQ
What bags did Asia Rojas print and carry?
Asia Rojas printed Hermès Birkin bags and Chanel classic flap bags on A4 paper and carried them through the streets of Paris. She styled Birkin prints in various colors—green, pink, coral—coordinating them with her outfits and accessories.
Why can't you just buy a Hermès Birkin right away?
Hermès Birkin bags require building purchase history and going through a waitlist before you're offered the opportunity to buy. It's not a bag you can simply purchase whenever you want one.
What does Asia Rojas's Birkin print project mean?
This project is a humorous performance that twists the desire to own luxury bags. At the same time, it's a fashion experiment testing the law of attraction—the idea that visualization creates reality.
