Mammut's first journey, the 24FW collection, revealed!
Swiss premium outdoor brand Mammut has unveiled the campaign imagery for its 24FW 'City to hike'.
Their first story to be shown in Korea traces Mammut's journey in search of outdoor moments that never fade, even in the cold, rugged city.
A collection carrying Mammut's heritage, from freedom in nature to everyday ease, it pairs the brand's innovative function with its design to present a daily outdoor you can enjoy anywhere.
The 24FW collection takes its motif from the German phrase 'Geniesse es', meaning 'the one who enjoys'.
Iconic Mammut pieces catch the eye, such as the 'Gube IN Hooded Puffer' reborn for winter backpacking, and the 'Ultralight Loftic Insulation' that keeps a vintage archive mood.
PAPpers, meet Mammut's new 24FW season collection now with PAP!
FAQ
What is the concept behind Mammut's 24FW collection?
Mammut's 24FW 'City to hike' campaign depicts the brand's journey seeking outdoor moments that never fade even in cold, harsh urban environments.
Which country is Mammut from?
Mammut is a Swiss premium outdoor brand.
What motif inspired Mammut's 24FW collection?
The Mammut 24FW collection takes its motif from 'Geniesse es,' German for 'enjoy it' or 'the one who enjoys.'
