Outdoor brand OSTRYA is opening a pop-up store for its FW26 collection at Souvenir Samcheong in Seoul's Jongno-gu from October 23 to 25. Visitors will get an exclusive first look at the upcoming 2nd Drop before its official release. The collection centers on seasonal textures and rich colors. From quilted down jackets to fleece zip-ups and backpacks, a range of items will be on display. OSTRYA balances outdoor functionality with streetwear sensibility, merging practical details with urban silhouettes.
The pop-up offers 30% off the entire FW26 collection. An offline-exclusive secret sale will also run alongside. Special gifts will be provided based on purchase amounts. It's a chance to experience the collection in person before it launches online.
Samcheong-dong has become a favored stage for fashion pop-ups. The neighborhood's mix of hanok and contemporary architecture lends depth to brand experiences. OSTRYA aims to convey the collection's essence in this setting. Worth a stop if you're in the area this weekend.
Are you drawn more to outdoor function or street sensibility?
The pop-up offers 30% off the entire FW26 collection. An offline-exclusive secret sale will also run alongside. Special gifts will be provided based on purchase amounts. It's a chance to experience the collection in person before it launches online.
Samcheong-dong has become a favored stage for fashion pop-ups. The neighborhood's mix of hanok and contemporary architecture lends depth to brand experiences. OSTRYA aims to convey the collection's essence in this setting. Worth a stop if you're in the area this weekend.
Are you drawn more to outdoor function or street sensibility?
FAQ
When and where is the OSTRYA 26FW pop-up taking place?
It runs October 23–25, 2026, at Souvenir Samcheong, 22-1 Palpan-gil, Jongno-gu, Seoul. The three-day pop-up offers early access to the 26FW collection and brand-new 2nd Drop pieces before the official online launch.
What perks are available at the OSTRYA pop-up?
Enjoy 30% off the entire 26FW collection, an offline-exclusive secret sale, and special gifts based on purchase amount. It's also your chance to experience new products hands-on before they drop online.
What kind of brand is OSTRYA?
OSTRYA merges outdoor functionality with streetwear sensibility. The brand balances practical details and urban silhouettes, distinguished by seasonal fabrics and a rich, nuanced color palette.
