When Shopping Bags Become Heels: ABRA's Playful Experiment

Spanish designer Abraham Ortuño Perez's brand ABRA made waves at Paris Fashion Week with its Spring/Summer 2025 collection, a vibrant exploration of nostalgia and wit. Drawing inspiration from '80s fitness calendars and Spanish souvenir beach towels from his childhood, Perez crafted a collection that feels both personal and universally playful.

The standout pieces were undoubtedly the shopping bag boots—transforming the humble plastic bags we've all jokingly worn at home into chic runway heels. This design perfectly encapsulates the designer's ability to elevate everyday humour into high fashion. Accompanied by oversized flip-flops and fringed sneakers, the collection radiated a light-hearted energy that felt refreshingly honest.

Beyond the whimsy, ABRA demonstrated technical prowess by reimagining traditional summer wear. Leather skirts paired with suede moto jackets created unexpected texture contrasts, while paper-like dresses struck a balance between innovation and wearability. Each piece pushed boundaries while maintaining a sense of accessibility that speaks to contemporary fashion consumers.

Perez's collection serves as a reminder that fashion need not always take itself too seriously. By transforming mundane objects into desirable fashion items, ABRA proves that creativity can be found anywhere—even in the shopping bags we carry home. This approach to design celebrates both artistry and joy, making fashion feel inclusive and fun rather than exclusive and intimidating.