Right now, Shanghai Fashion Week is in full swing in China. For the 2025 spring/summer season, Shanghai is once again preparing to rise as a hub of the global fashion industry.
More than any other fashion week, Shanghai Fashion Week has become a stage for the diversity and innovation of designers from around the world. We've gathered the key points from three brands that have shown so far.
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The star of this Shanghai Fashion Week's opening show was Markgong. Inspired by the character Charlotte York from the series
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Staffonly, which presents a creative collection every season, brought a more developed visual concept and art direction to its SS25 together with KAUKAU Studio. The models on the runway carried bags shaped like their own faces, as if glitching, or wore headpieces whose faces were split apart like curtains. All of these elements symbolise how digital error shapes our perception of reality, and the need for self-reflection in the face of technological precision.
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Picture a rose, thorned yet elegant and luminous. Sixdo's SS25 collection unfolds from the essence of a rose in full bloom. It weaves practicality and artistry powerfully together while never missing the finest details. And that rose-hued dress Lily Collins wore for the poster shoot of Netflix's
Credit. @shanghai_fashionweek @markgong_official @staffonlystudio @sixdovn
FAQ
Where did the Marc Gong SS25 collection find inspiration?
The Marc Gong SS25 collection drew inspiration from Charlotte York's character in Sex and the City, adding Marc Gong's signature wit to classic sophistication.
What is the main concept of the Staff Only SS25 collection?
Staff Only SS25 symbolizes how digital errors affect our perception of reality and the need for self-reflection when confronted with technological precision.
What inspired the Sixdo SS25 collection?
The Sixdo SS25 collection drew inspiration from the essence of blooming roses, powerfully blending practicality and artistry while capturing delicate details throughout.
