K-pop dancer and creator Anya has brought back the fashion and internet culture of the early 2010s. Studded snapbacks worn sideways, red striped knee-high socks, neon shutter shades, and wrists stacked with colorful bracelets. She recreated viral trends like the Harlem Shake and Mannequin Challenge, tapping straight into the nostalgia of that era. Shot on the streets of Moscow, Russia, the video captures the hipster aesthetic that defined 2013.
The outfits might seem a little over the top today, but back then, this was peak style. A Domo-kun T-shirt layered under a hoodie vest, a studded snapback tilted to the side. Add striped knee-highs and bold accessories, and you had the formula for street fashion at the time. Fearless mixing and clashing colors were the way to show individuality.
This look also aligns with the indie sleaze aesthetic making a comeback today. Indie sleaze refers to the messy, hedonistic party culture and fashion of the late 2000s to early 2010s indie music scene. Think Sky Ferreira's messy hair, smudged eyeliner, and vintage band tees. Anya's videos revive that era through fashion, dance, and music all at once.
2013 was when social media really took off. Instagram filters were still rough around the edges, and YouTube was flooded with challenge videos. Fashion prioritized experimentation over rules, and exaggerated self-expression was celebrated. It was the polar opposite of today's minimal, restrained trends. Anya's work captures the freedom and energy of that time perfectly.
Would you go back to 2013?
The outfits might seem a little over the top today, but back then, this was peak style. A Domo-kun T-shirt layered under a hoodie vest, a studded snapback tilted to the side. Add striped knee-highs and bold accessories, and you had the formula for street fashion at the time. Fearless mixing and clashing colors were the way to show individuality.
This look also aligns with the indie sleaze aesthetic making a comeback today. Indie sleaze refers to the messy, hedonistic party culture and fashion of the late 2000s to early 2010s indie music scene. Think Sky Ferreira's messy hair, smudged eyeliner, and vintage band tees. Anya's videos revive that era through fashion, dance, and music all at once.
2013 was when social media really took off. Instagram filters were still rough around the edges, and YouTube was flooded with challenge videos. Fashion prioritized experimentation over rules, and exaggerated self-expression was celebrated. It was the polar opposite of today's minimal, restrained trends. Anya's work captures the freedom and energy of that time perfectly.
Would you go back to 2013?
FAQ
What is indie sleaze?
Indie sleaze refers to the messy, hedonistic party culture and fashion that dominated the indie music scene from the late 2000s to early 2010s. Think messy hair, smoky eyeliner, and vintage band tees worn by indie musicians like Sky Ferreira.
What defined hipster fashion in 2013?
In 2013, hipster fashion meant studded snapbacks worn askew, Domo-kun tees layered under hoodie vests, striped knee socks, and colorful accessories. The key was fearless mix-and-match styling and bold color combinations that showcased individuality.
What early 2010s challenges did K-pop dancer Anya recreate?
Anya recreated the Harlem Shake and Mannequin Challenge, both of which went explosively viral on YouTube and social media in the early 2010s. These challenges epitomized the internet culture of that era.
