Playing Pretty

16 Jul 2026

Playing Pretty исследует неявное ожидание, что женщины в спорте должны побеждать, не жертвуя женственностью. Вдохновлённая Чемпионатом мира и мужским доминированием в профессиональном спорте, съёмка стирает границу между атлетизмом и модой, задаваясь вопросом: почему от женщин по-прежнему требуют выглядеть красиво, доказывая своё право на место в игре.

Playing Pretty explores the unspoken expectation for women in sport to perform without sacrificing femininity. Inspired by the World Cup and the male-dominated world of professional sport, the editorial blurs the line between athleticism and fashion, questioning why women are still expected to look beautiful while proving they belong.

Playing Pretty — Look 1 — @alo Hat, @infernalbaddies Sweater, @adidas Sweater, @adidas Pants, @mediasbonsucces Other, @adidas Shoes

Playing Pretty — Look 2 — @alo Hat, @infernalbaddies Sweater, @adidas Sweater, @adidas Pants, @mediasbonsucces Other, @adidas Shoes

Playing Pretty — Look 3 — @alo Hat, @infernalbaddies Sweater, @adidas Sweater, @adidas Pants, @mediasbonsucces Other, @adidas Shoes

Playing Pretty — Look 4 — @clstd08 Hat, @nike Top, @gimaguas Skirt, @calzedonia Pants, @ancutasarca Shoes

Playing Pretty — Look 5 — @clstd08 Hat, @nike Top, @gimaguas Skirt, @calzedonia Pants, @ancutasarca Shoes

Playing Pretty — Look 6 — @infernalbaddies Hat, @tomford Sunglasses, @clstd08 Sweater, @calzedonia Pants, @mediasbonsucces Pants, @balenciaga Shoes

Playing Pretty — Look 7 — @infernalbaddies Hat, @tomford Sunglasses, @clstd08 Sweater, @calzedonia Pants, @mediasbonsucces Pants, @balenciaga Shoes

Playing Pretty — Look 8 — @infernalbaddies Hat, @tomford Sunglasses, @clstd08 Sweater, @calzedonia Pants, @mediasbonsucces Pants, @balenciaga Shoes

Playing Pretty — Look 9 — @adidas Top, @clstd08 Pants, @nii.hai Boots

Playing Pretty — Look 10 — @benzene.ltd Top, @infernalbaddies Top, @adidas Skirt, @mediasbonsucces Pants, @martine_rose Shoes

Playing Pretty — Look 11 — @Adidas Top, @canton_collective Sweater, @asics Skirt, @Calzedonia Other, @clstd08 Shoes

Playing Pretty — Look 12 — @Adidas Top, @canton_collective Sweater, @asics Skirt, @Calzedonia Other, @clstd08 Shoes

Playing Pretty — Look 13 — @marni Sunglasses, @avavav Top, @victorvonschwarz Bodysuit, @mediasbonsucces Pants

Playing Pretty — Look 14 — @avavav Sunglasses, @nike Dress, @wconcept Scarf

Playing Pretty — Look 15 — @avavav Sunglasses, @nike Dress, @wconcept Scarf

Credits

Photographer

@emmarahmani.photo

Art Director

@melinaferber_

Style

@melinaferber_

Make Up & Hair

@makeupetrus

Set Design

@janaantoun

Style assist

@swweeeetb

Retouching

@emmarahmani.photo

Producer

@emmarahmani.photo

MUAH assist.

@chrismuaartist

Starring

@lalytoples

Talent Agency

@twomanagementbarcelona

Starring

@ henriquez.anasil

Talent Agency

@twomanagementbarcelona

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Playing Pretty

Credits

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