Playing Pretty

16 Jul 2026

女性アスリートが競技力とともに女性性を求められる暗黙の期待を問う。ワールドカップと男性支配的なプロスポーツ界から着想を得て、運動性とファッションの境界を曖昧にし、なぜ女性はその場所に立つことを証明しながらも美しくあるべきとされるのかを投げかける。

Playing Pretty explores the unspoken expectation for women in sport to perform without sacrificing femininity. Inspired by the World Cup and the male-dominated world of professional sport, the editorial blurs the line between athleticism and fashion, questioning why women are still expected to look beautiful while proving they belong.

Playing Pretty — Look 1 — @alo Hat, @infernalbaddies Sweater, @adidas Sweater, @adidas Pants, @mediasbonsucces Other, @adidas Shoes

Playing Pretty — Look 2 — @alo Hat, @infernalbaddies Sweater, @adidas Sweater, @adidas Pants, @mediasbonsucces Other, @adidas Shoes

Playing Pretty — Look 3 — @alo Hat, @infernalbaddies Sweater, @adidas Sweater, @adidas Pants, @mediasbonsucces Other, @adidas Shoes

Playing Pretty — Look 4 — @clstd08 Hat, @nike Top, @gimaguas Skirt, @calzedonia Pants, @ancutasarca Shoes

Playing Pretty — Look 5 — @clstd08 Hat, @nike Top, @gimaguas Skirt, @calzedonia Pants, @ancutasarca Shoes

Playing Pretty — Look 6 — @infernalbaddies Hat, @tomford Sunglasses, @clstd08 Sweater, @calzedonia Pants, @mediasbonsucces Pants, @balenciaga Shoes

Playing Pretty — Look 7 — @infernalbaddies Hat, @tomford Sunglasses, @clstd08 Sweater, @calzedonia Pants, @mediasbonsucces Pants, @balenciaga Shoes

Playing Pretty — Look 8 — @infernalbaddies Hat, @tomford Sunglasses, @clstd08 Sweater, @calzedonia Pants, @mediasbonsucces Pants, @balenciaga Shoes

Playing Pretty — Look 9 — @adidas Top, @clstd08 Pants, @nii.hai Boots

Playing Pretty — Look 10 — @benzene.ltd Top, @infernalbaddies Top, @adidas Skirt, @mediasbonsucces Pants, @martine_rose Shoes

Playing Pretty — Look 11 — @Adidas Top, @canton_collective Sweater, @asics Skirt, @Calzedonia Other, @clstd08 Shoes

Playing Pretty — Look 12 — @Adidas Top, @canton_collective Sweater, @asics Skirt, @Calzedonia Other, @clstd08 Shoes

Playing Pretty — Look 13 — @marni Sunglasses, @avavav Top, @victorvonschwarz Bodysuit, @mediasbonsucces Pants

Playing Pretty — Look 14 — @avavav Sunglasses, @nike Dress, @wconcept Scarf

Playing Pretty — Look 15 — @avavav Sunglasses, @nike Dress, @wconcept Scarf

Credits

Photographer

@emmarahmani.photo

Art Director

@melinaferber_

Style

@melinaferber_

Make Up & Hair

@makeupetrus

Set Design

@janaantoun

Style assist

@swweeeetb

Retouching

@emmarahmani.photo

Producer

@emmarahmani.photo

MUAH assist.

@chrismuaartist

Starring

@lalytoples

Talent Agency

@twomanagementbarcelona

Starring

@ henriquez.anasil

Talent Agency

@twomanagementbarcelona

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Playing Pretty

Credits

Fashion