Playing Pretty

16 Jul 2026

Playing Pretty esplora l'aspettativa non detta che le donne nello sport debbano competere senza sacrificare la femminilità. Ispirato alla Coppa del Mondo e al panorama maschilista dello sport professionistico, l'editoriale sfuma il confine tra atletismo e moda, interrogandosi sul perché le donne siano ancora tenute ad apparire belle mentre dimostrano di meritare il loro posto.

Playing Pretty explores the unspoken expectation for women in sport to perform without sacrificing femininity. Inspired by the World Cup and the male-dominated world of professional sport, the editorial blurs the line between athleticism and fashion, questioning why women are still expected to look beautiful while proving they belong.

Playing Pretty — Look 1 — @alo Hat, @infernalbaddies Sweater, @adidas Sweater, @adidas Pants, @mediasbonsucces Other, @adidas Shoes

Playing Pretty — Look 2 — @alo Hat, @infernalbaddies Sweater, @adidas Sweater, @adidas Pants, @mediasbonsucces Other, @adidas Shoes

Playing Pretty — Look 3 — @alo Hat, @infernalbaddies Sweater, @adidas Sweater, @adidas Pants, @mediasbonsucces Other, @adidas Shoes

Playing Pretty — Look 4 — @clstd08 Hat, @nike Top, @gimaguas Skirt, @calzedonia Pants, @ancutasarca Shoes

Playing Pretty — Look 5 — @clstd08 Hat, @nike Top, @gimaguas Skirt, @calzedonia Pants, @ancutasarca Shoes

Playing Pretty — Look 6 — @infernalbaddies Hat, @tomford Sunglasses, @clstd08 Sweater, @calzedonia Pants, @mediasbonsucces Pants, @balenciaga Shoes

Playing Pretty — Look 7 — @infernalbaddies Hat, @tomford Sunglasses, @clstd08 Sweater, @calzedonia Pants, @mediasbonsucces Pants, @balenciaga Shoes

Playing Pretty — Look 8 — @infernalbaddies Hat, @tomford Sunglasses, @clstd08 Sweater, @calzedonia Pants, @mediasbonsucces Pants, @balenciaga Shoes

Playing Pretty — Look 9 — @adidas Top, @clstd08 Pants, @nii.hai Boots

Playing Pretty — Look 10 — @benzene.ltd Top, @infernalbaddies Top, @adidas Skirt, @mediasbonsucces Pants, @martine_rose Shoes

Playing Pretty — Look 11 — @Adidas Top, @canton_collective Sweater, @asics Skirt, @Calzedonia Other, @clstd08 Shoes

Playing Pretty — Look 12 — @Adidas Top, @canton_collective Sweater, @asics Skirt, @Calzedonia Other, @clstd08 Shoes

Playing Pretty — Look 13 — @marni Sunglasses, @avavav Top, @victorvonschwarz Bodysuit, @mediasbonsucces Pants

Playing Pretty — Look 14 — @avavav Sunglasses, @nike Dress, @wconcept Scarf

Playing Pretty — Look 15 — @avavav Sunglasses, @nike Dress, @wconcept Scarf

Credits

Photo

@emmarahmani.photo

Art Dir.

@melinaferber_

Style

@melinaferber_

Make Up

@makeupetrus

Set Design

@janaantoun

Styling Asst.

@swweeeetb

Retouch

@emmarahmani.photo

Production

@emmarahmani.photo

MUAH assist.

@chrismuaartist

Starring

@lalytoples

Agency

@twomanagementbarcelona

Starring

@ henriquez.anasil

Agency

@twomanagementbarcelona

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#FASHION

Playing Pretty

Credits

Fashion