TIE ME UP

By PAP Magazine Editorial

Against a white wall where clock numerals scatter in disarray, time seems suspended, and within this studio space, pink-toned neckties wrap the body to construct an entirely new silhouette. Directed by Giannis Boukouras and styled by Elena Karatzeni, this editorial reimagines the necktie—a masculine sartorial staple—through a radically different lens, with multiple layers of pink and black striped ties crisscrossed at the torso and wound upward like a halter-neck dress. The Modern Sock neckties, vivid in their graphic patterning, each carry distinct geometric lines, and set against minimal white undergarments, they illustrate a minimalism where color and structure alone complete the garment. Cool LED light slices across the floor, the wall-mounted clock digits pose questions about temporality, and the tie-bound body stands somewhere between restraint and release. This editorial repositions a symbol of menswear onto the female form, capturing the moment fashion traverses gender boundaries.