The Night Hag — Cover

The Night Hag

The Night Hag explores transformation, instinct and the darker sides of identity. Starring musician ZASCHA, the series follows his shift from a familiar human figure towards something more primal and otherworldly. Through physical performance, sculptural fashion and exaggerated forms, the body becomes a space of transformation, caught between control and instinct, beauty and discomfort. The Night Hag is not a literal creature, but a state where instinct breaks through the constructed self.

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Credits

Photographer
@inna.malinovaya
Art Director
@inna.malinovaya
Style
@rublevaira
Make Up & Hair
@weber.natalii
Art Director
@rublevaira
NAIL ARTIST
@nail_alena_vos
HAIR STYLIST
@maria.salapina
WARDROBE
@studio183_berlin
WARDROBE
@platte.berlin
Starring
@zaschamadeitout
RETOUCHER
@al.poretouch

Fashion

Shop the Story

selva________________ Shop dress →rickowensonline Shop skirt →onze.stds Shop ring →chany.maria Shop coat →kabuk_official Shop necklace →_namilia_ Shop pants →
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FAQ

Who shot and art directed The Night Hag editorial?

Inna Malinovaya served as photographer and art director, with Ira Rubleva as art director and stylist. Musician ZASCHA starred, while Natali Weber handled makeup and hair, Alona Voskolovych worked as nail artist, and Maria Salapina styled hair.

What concept does The Night Hag explore?

It explores transformation, instinct, and the darker side of identity, following the transition from familiar human form to primal, supernatural being. Through physical performance and sculptural fashion, the body becomes a space of metamorphosis suspended between control and instinct, beauty and discomfort.

Which brands appear in The Night Hag editorial?

SELVA, Rick Owens, Onze Studios, MARIA CHANY, KABUK, and NAMILIA are featured, with pieces from STUDIO 183 and PLATTE also included in the styling.