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FAQ
What's the styling concept of the SOUL, SO US editorial?
It's a post-apocalyptic utility look concept. Transparent sleeves assembled from water bottles, mustard yellow vests layered over black mesh tops, and experimental styling equipped with chain details and clip-on goggles are showcased.
How were hair and makeup executed in the SOUL, SO US editorial?
Hair is styled to defy gravity, rising upward, while makeup appears darkly smudged as if dust-covered. It's an execution visually embodying the conceptual theme of community within ruins.