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FAQ
What is the concept of the Run editorial?
A concept where sportive fetishism and cyber glamour collide against urban landscapes. Combining glossy materials with athleisure codes to create a club-sport hybrid sensibility, exploring boundaries between Y2K techno-sport and avant-garde performance.
What styling is used in the Run editorial?
Pink wrapped crop top layered with black leather gloves and shorts, graphic-lined knee braces over sheer black tights. Three-stripe socks and sporty knitwear combined with fetishistic glossy materials.
What backdrop was used for the Run editorial shoot?
Shot against hard urban infrastructure like concrete tiled walls and rooftop railings. Models stand on chairs looking down or hang from indoor ceilings in gravity-defying staging.