NEW GROOVE — Cover

NEW GROOVE

A white studio chamber curves like a lens portal, framing a figure clad in sculptural black sunglasses and a gleaming leather jacket that grips the shoulders with architectural precision. Burgundy-tinted hair slicked back and dark lacquered nails reinforce the mood of sleek detachment, while the overhead vantage compresses space and sends pointed-toe pumps slicing toward the ground. In another frame an oversized double-breasted coat appears, its cape-like drape carving out volumes that feel almost brutalist in their weight and geometry. The palette holds to black and charcoal grey throughout, and the fisheye distortion bends edges into a retro-futurist vocabulary. This editorial maps the intersection of techno-punk attitude and minimal luxury, proposing a new groove through exaggerated form and restrained colour.

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FAQ

What styling concept was used for the NEW GROOVE editorial?

Shot in a white studio with a unified black and charcoal gray palette, the editorial proposes a new groove where techno punk meets minimal luxury through architectural volumes like glossy leather jackets and oversized double-breasted coats.

What shooting techniques were used in the NEW GROOVE editorial?

Shot from above to compress space, the editorial employed fisheye lens distortion to add futuristic visual language while emphasizing geometric forms within the frame-like curved studio space.