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FAQ
What styling concept was used for the NEW GROOVE editorial?
Shot in a white studio with a unified black and charcoal gray palette, the editorial proposes a new groove where techno punk meets minimal luxury through architectural volumes like glossy leather jackets and oversized double-breasted coats.
What shooting techniques were used in the NEW GROOVE editorial?
Shot from above to compress space, the editorial employed fisheye lens distortion to add futuristic visual language while emphasizing geometric forms within the frame-like curved studio space.