Kill the fish

APR. 2023 ISSUE - 21 Apr 2023

By PAP Magazine Editorial

A mermaid caught in an aquamarine pool stares back with glacial defiance, her silhouette part lace bondage, part iridescent tail—closer to dystopia than fairy tale. The narrative shifts to monochrome suiting on dry land, where two women stage a tableau of dominance and surrender in razor-sharp tailoring. Out of water, the creature no longer pleads; she conquers.

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Kill the fish — fashion editorial, Look 1

Kill the fish — fashion editorial, Look 2

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Brands in this editorial

PRADA VIVIENNEWESTWOOD UNIQLO BEFREE_FASHION VANS NOVIKOVSTYLE UNDERGROUNDOFUNDERGROUND ZLOSI CALZEDONIA BALENCIAGA HM MANGO LIME OFFICIAL TOPTOP RU

FAQ

What story does the Kill the fish editorial tell?

It begins with a mermaid trapped in a turquoise tank casting a cynical gaze, then transitions to a studio scene where two women in black-and-white suits coldly enact a dynamic of power and submission. The creature outside water emerges as ruler, no longer victim.

What styling appears in Kill the fish?

The silhouette created by black lace and glossy scale tail evokes dystopia rather than fairy tale, while studio scenes feature women dressed in black-and-white suits.

Kill the fish

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