IM LOVIN IT — Cover

IM LOVIN IT

An ode to the experimental spirit of Bauhaus, reimagined for a generation raised on pixels, pop culture and endless possibilities. Rooted in the beauty of simplicity, where clean lines, geometric shapes and function take precedence over ornament and excess. This minimalist philosophy collides with the electric nostalgia of Y2K gaming, where fashion becomes armour and reality dissolves into a playful digital fantasy. A dialogue between structure and chaos, past and future, art and arcade.

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Credits

Photographer
@mikaelasmila
Art Director
@Mikaela Smila
Style
@itsconsily
Retouching
@mikaelasmila
Creative Director
@brech_van_dam
Hair
@brech_van_dam
Make Up
@niamhamilton
graphic design
@syground
Style assist
@brianco7
digi op
@natashajbeedell
Assistant
@rikiverma_
Video
@paulevag
Starring
@FIFI.ANICA
Starring
@konstantinos tsagkaris
Starring
@marlenemarieuk
Starring
@rufarro

Fashion

Shop the Story

insatiable_studio Shop bodysuit →hu_die_gong_zhu Shop top →nii.hai Shop dress →xhenxhen_official Shop ring →
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FAQ

Who shot and styled the 'IM LOVIN IT' editorial?

Mikaela Smila handled photography, art direction, and retouching, while Natalie Constantinou styled the shoot. Brech Van Dam served as Creative Director.

What's the concept behind the 'IM LOVIN IT' editorial?

It reinterprets the Bauhaus experimental spirit through the electric nostalgia of pixels, pop culture, and Y2K gaming. Geometric forms and minimalism collide with digital fantasy, creating a dialogue between structure and chaos, past and future, art and arcade.

Which brands are featured in the 'IM LOVIN IT' editorial?

The editorial features pieces from Insatiable, Hu Diegong Zhu, Niihai, and Xhenxhen Official.

Who stars in the 'IM LOVIN IT' editorial?

The models are FIFI ANICA, Konstantinos Tsagkaris, Marlene Marie, and Ruffaro.