Hija

5월호 - 20 May 2026

By Pavel Voronov, Borya Gavrilenkov, Maria Tueva, Maria Goncharova, Ekaterina Graft, Ksenia Lifanova

Do you feel emotions? Do you feel pain? Are you kidding? Act like a fool. Wear a mask. Be yourself. Your loneliness will last etcetera etcetera. Shot in Saint Petersburg two months ago, Hija is a dialogue between performance and self — a series of questions with no answers, only gestures. Stylist and art director Borya builds each frame as a confrontation: mask versus face, role versus truth, loneliness as both costume and condition. The editorial refuses resolution. It holds the tension.

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Hija — Existential fashion editorial, Look 1 · @rabies.archive Bodysuit, @404notfound__official Skirt, @linia_market Shoes — @rabies.archive Bodysuit, @404notfound__official Skirt, @linia_market Shoes

Hija — Existential fashion editorial, Look 2 · @rabies.archive Bodysuit, @404notfound__official Skirt, @linia_market Shoes — @rabies.archive Bodysuit, @404notfound__official Skirt, @linia_market Shoes

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Credits

Photographer

@all_phenomena

Art Director & Style

@boryagavrilenkov

Hair

@tueva.maria

Make Up

@tobirmory

Backstage

@hera_paradize

Starring

@kksenialifanova_

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#Existential
#Chaotic
#Alienated

FAQ

Where was the Hija editorial shot?

It was shot two months ago in Saint Petersburg. Pavel Voronov handled photography while Borya Gavrilenkov led art direction and styling. Ksenia Lifanova modeled for the shoot.

What themes does Hija address?

It captures a dialogue between performance and self, developing an existential narrative that explores unanswerable questions and the condition of loneliness within the opposition of mask versus face, role versus truth.

Hija

Credits

FAQ

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