UGG named WONYOUNG as its Asia-Pacific ambassador. The brand unveiled its FW26 'Born to Feel' campaign, marking the first collaboration with the IVE member. This moves beyond global campaigns—WONYOUNG now represents UGG across the entire Asia region. As a global icon, she carries the brand's new-season message forward.
The campaign features the Enrapture Clog and the Ultra Mini. The Enrapture Clog is a slip-on style layered with plush shearling. The Ultra Mini is UGG's signature boot trimmed to ankle height. Both are classic UGG pieces, but they read completely differently the moment WONYOUNG steps into them.
The imagery is set against warm cream-tone outfits and cozy indoor spaces. WONYOUNG wears a cream fleece jacket, short pants, and white knit socks, all styled with an effortless expression. The setup echoes UGG's signature warmth. Winter classics, rewritten in her own way.
UGG is expected to strengthen its foothold in the Asian market through this partnership. WONYOUNG's global influence aligns with the brand's regional strategy. The 'Born to Feel' message embodies UGG's sensory comfort philosophy. WONYOUNG in UGG—how does it feel to you?
The campaign features the Enrapture Clog and the Ultra Mini. The Enrapture Clog is a slip-on style layered with plush shearling. The Ultra Mini is UGG's signature boot trimmed to ankle height. Both are classic UGG pieces, but they read completely differently the moment WONYOUNG steps into them.
The imagery is set against warm cream-tone outfits and cozy indoor spaces. WONYOUNG wears a cream fleece jacket, short pants, and white knit socks, all styled with an effortless expression. The setup echoes UGG's signature warmth. Winter classics, rewritten in her own way.
UGG is expected to strengthen its foothold in the Asian market through this partnership. WONYOUNG's global influence aligns with the brand's regional strategy. The 'Born to Feel' message embodies UGG's sensory comfort philosophy. WONYOUNG in UGG—how does it feel to you?
